Social Media Consultant

As a Social Media Consultant you will play a key role in managing and growing the social media presence for several client accounts. Youll be responsible for creating and executing social media strategies producing content running paid campaigns and tracking performance. Your role will involve collaborating with clients and teams to deliver results that meet client goals whether its building awareness increasing engagement or supporting recruitment efforts.

Youll also be expected to stay up to date with social media trends use data to improve results and ensure all social media activity aligns with the clients brand and values.

Work location: This position is remote for candidates based in the US only
Work arrangement: Remote
Specific needs: 4 years in agency social media employer brand or relevant experience

Responsibilities

• Manage social media accounts for a portfolio of clients developing and executing both organic and paid social strategies across platforms like LinkedIn Instagram Facebook and TikTok.
• Generate edit publish and share daily content across channels to expand brand reach increase engagement and enhance each clients employer brand and candidate attraction.
• Plan manage and maintain social content calendars to ensure timely consistent delivery that aligns with broader campaigns trends and content strategies.
• Monitor and manage community engagement responding to comments messages and mentions in a timely appropriate way to protect and grow brand reputation.
• Support reputation management efforts on platforms like Glassdoor and Indeed responding to reviews and helping manage sentiment across touchpoints.
• Lead meetings and presentations with clients and internal teams clearly communicating strategies campaign performance and actionable recommendations.
• Create compelling content tailored to each platform ensuring it resonates with target audiences and aligns with client brand guidelines and tone of voice.
• Run paid social campaigns managing budgets optimising performance and tracking results to support full-funnel recruitment and brand awareness goals.
• Use data and insights to measure the effectiveness of content and campaigns making clear data-led recommendations for improvement.
• Set clear social KPIs and contribute to forecasting expected outcomes aligned with client goals and campaign objectives.
• Run audits and competitive analysis of client and competitor social profiles using historical data top-performing formats and platform benchmarks to inform strategy.
• Stay up to date on platform algorithms features tools and best practices to maximise organic reach engagement and platform-specific performance.
• Educate internal teams on major platform changes social trends and opportunities for innovation in content and strategy.
• Collaborate with creative and content teams to brief and produce high-quality visual and written content that takes full advantage of platform capabilities and reflects brand identity.

Qualifications :

Education:

• Bachelors degree strongly preferred.

Experience:

• 4 years in agency social media employer brand or relevant experience 
• Paid social media advertising audience creation budget allocation execution reporting and optimization experience. 
• Strong organizational project management and collaborations skills 
• Experienced at using analytics tools and social listening to evaluate social media activity. 
• Experience working alongside brand/marketing teams and executing plans through the creation of social-first content and campaigns. 
• Able to stay up to date with the latest social media trends channels and tools. 
• Able to produce high standard client materials content calendar strategies and reports. 
• Proven experience driving growth through different owned channels. Previous experience working in an office environment

Functional/Technical Knowledge Skills and Abilities Required:

• Proficiency with social networking sites such as META LinkedIn TikTok YouTube Twitter and emerging platforms Experience managing responses on employer review sites (e.g. Glassdoor and Indeed).
• Excellent consulting writing editing presentation and communication skills.
• Eye for design and experience using Canva or video editing tools 
• Hands-on experience with social tools such as Sprout Hootsuite Sprinklr META Business Suites and LinkedIn Campaign Manager
• Proficiency with Microsoft Office including Outlook PowerPoint and Excel.
• Ability to demonstrate thought leadership and lead clients

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Yes

Employment Type :

Full-time