Head of Marketing and Communication For European Market
Head of Marketing and Communication For European Market
Posted on :
28-05-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
28-05-2025
Job Description
About the company
At United Imaging Healthcare we develop and manufacture advanced imaging diagnostic products digital healthcare solutions and intelligent systems that support the entire diagnostic and treatment process. Founded in 2011 the company operates branches and R&D centers in China the United States Europe and other parts of the world. Guided by our mission Equal Healthcare for All we aim to drive advancements in imaging diagnostics and foster positive change in the industry.
Role Overview
We are seeking a seasoned and visionary Head of Marketing and Communication for Europe to lead our brand communications and marketing initiatives across the region. This executive role is pivotal to building a powerful and localized brand presence that reflects both a deep understanding of European markets and a strong alignment with United Imaging s global vision mission and values.
This leader will serve as a strategic bridge between the European business and global headquarters ensuring brand coherence identifying regional growth opportunities and driving high-impact marketing and communication programs across all touchpoints including branding public relations creative content digital marketing and event experiences. This is an executive role designed for someone who sees the bigger picture and wants to build something meaningful from the ground up.
What You Will Bring
Strategic Leadership
- Define and drive the overarching brand and marketing strategy for Europe in alignment with global priorities and local market nuances.
- Act as the key liaison between United Imaging headquarters and the European Business to ensure cross-regional alignment.
- Represent marketing and communication in senior-level business planning and decision-making processes.
Brand Building & Market Positioning
- Build and strengthen United Imaging s brand reputation across Europe ensuring cultural relevance consistency with the company s identity and values and alignment with business goals.
- Oversee regional brand localization and ensure consistency in brand voice messaging and visual identity across all channels and materials.
- Develop thought leadership initiatives and foster relationships with key industry stakeholders and opinion leaders.
Integrated Marketing & Communications
- Lead the development and of integrated marketing campaigns across digital content and media platforms.
- Ensure high-impact storytelling through product messaging customer case studies and creative assets that resonate with diverse audiences.
- Manage corporate communications PR activities and media relations to elevate brand awareness and trust.
Events & Experience Strategy
- Shape the event marketing strategy and oversee United Imaging s presence at major European trade shows congresses workshops and customer experiences.
- Ensure close collaboration with sales teams ensuring alignment with lead generation objectives as well as broader business and brand goals.
- Implement brand experiences across different spaces including European showrooms and customer showcase sites ensuring consistency and impact across all marketing and communication touchpoints.
Collaboration & Stakeholder Engagement
- Partner closely with Sales Clinical and Product teams to translate business needs into compelling marketing and communication programs.
- Maintain strong transparent communication with HQ teams leveraging global resources while driving local innovation.
- Actively contribute to cross-functional leadership discussions and initiatives.
Team Leadership & Talent Development
- Lead inspire and develop a high-performing regional marketing and communication team.
- Foster a culture of agility accountability and creativity empowering the team to take initiative and grow.
The Ideal Candidate
Required:
- Bachelor s or Master s degree in Marketing Business Administration Healthcare Management Communication or a related field.
- At least 10 years of experience in marketing and communication (preferably within imaging diagnostics or medical technology industries).
- Proven leadership experience with a track record of managing high-performing teams.
- Strong understanding of branding digital marketing strategies content creation and event management.
- Excellent communication skills with fluency in English; knowledge of additional European languages is an advantage.
- Analytical mindset with experience in interpreting market data and measuring campaign performance.
Preferred:
- Experience working within the imaging diagnostics or medical technology sector.
- Established network within the European healthcare ecosystem.
- Familiarity with regulatory requirements for medical device marketing in Europe (e.g. MDR compliance).
What We Offer
At United Imaging you ll join a global team of experts creatives and change-makers working together to transform healthcare making it more intelligent inclusive and impactful. Youll be supported by an agile innovation-driven organization that isn t held back by legacy structures. We move quickly stay curious and act with purpose. You ll collaborate with scientists clinicians engineers and strategists - driven by the shared mission of Equal Healthcare for All and a passion to make meaningful change in the real world. If you re ready to shape a brand that truly makes a difference we re ready to build it with you.
digital marketing,marketing strategy,team leadership,medical imaging,healthcare,event management,content creation,branding,marketing management,events,market research,public relations,stakeholder management,product marketing,communications planning
Employment Type
Full Time
Key Skills
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