Senior Associate, Brand Marketing
Senior Associate, Brand Marketing
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Job Description
About Capital One Canada
For over 20 years weve been on a mission to change banking for good and build relationships by making credit accessible simple intuitive and rewarding. We want to help Canadians succeed with credit because we believe in people in our customers in our associates and in talent like you!
Yes were a credit card company but were more than that too. With your help well build the next generation of banking in Canada based on customer-focused values compelling products and great engineering. Our Strategy & Analytics Roles are like management consulting but better. From day one youll have the opportunity to work on solving complex problems using data-driven decision making to enhance the overall business strategy while still maintaining work/life balance.
About the Role
Capital One is seeking a Senior Associate Brand Marketing to join our Brand team to support our mass brand campaigns and initiatives. In this role you will have the opportunity to collaborate on strategies that drive awareness & consideration helping unlock brand as a growth driver for our business. Youll work with innovative partners like our advertising media and public relations agencies while also being part of a cross functional marketing team that is results driven and focused on constant learning and skill development. The ideal candidate should have experience in the Paid Media space for example working with DV360 CM360 Google Ads Meta etc. and will stay in-tune with industry updates and best practices.
Your Responsibilities
Own the development and execution of campaign strategy and in platform activation ensuring that it supports our long-term brand goals
Manage external media agency and platform partners to ensure that our work is delivered on strategy on-time and on-budget
Develop learning and testing agendas within campaign execution to ensure that we are constantly garnering insights to improve our work
Carry out campaign management tasks including: ongoing optimization trafficking budget control and forecasting
Monitor Paid Media Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
Analyze interpret and share campaign results disseminate learnings identify opportunities and propose recommendations to improve future campaign performance
Partner with cross functional teams to ensure that we are both sharing and capturing new learnings as a way to strengthen our work
Basic Qualifications
Bachelors degree
At least 3 years of experience in Display marketing.
At least 2 years of experience analyzing and evaluating campaign performance
Self-starter strong organizational skills ownership mentality ability to prioritize workloads and fast learner of new digital marketing specific technology tools
Solid understanding of performance marketing conversions and online customer acquisition
Ability to work with high-performing team mates as well as partners across the enterprise
Preferred Qualifications
At least 5 years of experience in Display Marketing marketing with responsibilities overseeing high volume and multi-million dollar media budgets
DV360 and CM360 certified
Experience in other channels including: Direct Deals and DOOH
Experience in project management
Experience using SQL
Working at Capital One.
Enjoy a hybrid work environment with 3 days in the office per week. Build a comfortable workspace with our one-time Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.
Live wellphysically financially and emotionally. Receive support for you and those who are most important to you with full coverage for spouses domestic partners and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per yearand much moreyoull discover that Capital One is committed to helping you live your best life.
We may use your information for automated decision making. We may for certain purposes render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital Ones recruiting process please send an email to
Capital One does not provide endorse nor guarantee and is not liable for third-party products services educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Required Experience:
Senior IC
Employment Type
Full-Time
