Sr Digital Programs Specialist
Sr Digital Programs Specialist
Posted on :
29-05-2025
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1 Vacancy
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Job Description
What if the work you did every day could impact the lives of people you know Or all of humanityAt Illumina we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.Working at Illumina means being part of something bigger than yourself. Every person in every role has the opportunity to make a difference. Surrounded by extraordinary people inspiring leaders and world changing projects you will do more and become more than you ever thought possible.
We are a company deeply rooted in belonging promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation Illumina has always prioritized openness collaboration and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay regardless of gender ethnicity or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences increase cultural awareness and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy military or veteran status citizenship status and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local state and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local state and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process please contact To learn more visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants.
Position Summary:
Responsible for coordinating and executing campaigns digital marketing campaigns through a variety of channels to drive campaign objectives. This position requires a high degree of collaboration across various internal groups including regional and global marketing. Innovative thinking analytical and problem-solving skills along with an open and collaborative communication style is critical. Specialist skills in webinars email marketing online advertising marketing automation and customer relationship management systems such as (SFDC) is strongly preferred.
Position Responsibilities:
- Plan execute and monitor digital campaigns and activities as directed by program managers and segment marketing managers
- Build the digital elements of global and regional campaigns under the instruction of global segment marketing and regional programs such as paid social media campaigns email nurture campaigns and webinars.
- Ensure campaigns are created in alignment with the governance of headquarters.
- Provide best practice guidance to the wider marketing teams on digital strategy.
- Monitor analyse optimize and report on digital operational metrics and successes to ensure campaigns are deployed successfully and provide specialist recommendations to improve campaigns.
- Execute deploy and analyse digital campaigns and program activities using tools such as Salesforce Pardot ON24 Cvent Adobe Creative Suite and Experience Manager.
- Drive innovation by testing and trying new digital channels and tools to better reach and engage with target audiences.
- Applies best practices and problem-solving skills to help improve processes.
- Manage maintenance data quality and segmentation in Salesforce.
- Expert in paid social and Google Adwords.
- Help execute/provide logistical support for events tradeshows roadshows and meetings as required
Listed responsibilities are an essential but not exhaustive list of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.
Position Requirements:
- 5 years of digital marketing experience required.
- Proven excellence in executing monitoring and evaluating digital marketing campaigns and activities.
- Strong interpersonal and negotiation skills with the ability to communicate (written/verbal) at all levels of an organization both internally and externally.
- Experience with digital marketing strategies and Omni-channel tactics including Programmatic Ads Paid Social SEO SEM Email Marketing and Marketing Automation.
- Demonstrated ability to work across multiple groups cultures and geographies.
- Experience with marketing automation platforms such as Pardot customer relationship management (CRM) platforms such as Salesforce and event management software such as Cvent required.
- Previous experience with graphic design using the Adobe Creative Suite
All listed requirements are deemed as essential functions to this position; however business conditions may require reasonable accommodations for additional task and responsibilities.
Preferred Experience/Education/Skills:
- Typically requires a minimum of 5 years of related experience with University/college degree in marketing communications or related field required or equivalent work experience.
- Experience in biotech healthcare or life science company.
We are a company deeply rooted in belonging promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation Illumina has always prioritized openness collaboration and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay regardless of gender ethnicity or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences increase cultural awareness and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy military or veteran status citizenship status and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local state and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local state and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process please contact To learn more visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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