Growth Marketing Manager (Performance & Analytics) (m/f/d) â Remote
Growth Marketing Manager (Performance & Analytics) (m/f/d) â Remote
Posted on :
28-05-2025
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1 Vacancy
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Job Description
Your mission
Multichannel Performance Marketing
- Plan launch and optimize lead generation campaigns across Google Ads (Search Display YouTube) Meta Ads (Facebook & Instagram) TikTok Ads and LinkedIn Ads
- Define and track platform-specific KPIs such as CPL ROAS and conversion rates to ensure maximum efficiency
Analytics & Reporting
- Build and maintain dashboards in Looker Studio or Power BI to visualize campaign and funnel performance
- Use SQL for deep-dive analysis to extract segment and evaluate campaign and user journey data
- Work with BI and data teams to improve tracking logic and refine attribution models
Strategy & Budget Ownership
- Manage a performance marketing budget of up to 300K/month with full responsibility for allocation and ROI
- Propose shifts in channel mix and test new acquisition strategies based on performance data and business needs
- Ensure alignment with company goals across both B2B and B2C initiatives
Growth & Testing
- Run A/B and multivariate tests on landing pages creatives messaging and audience targeting
- Identify and test new channels for growth including programmatic and native advertising where relevant
Collaboration
- Coordinate with design dev and copy teams to ensure aligned messaging and conversion-focused creatives
- Work closely with sales and recruiting teams to optimize lead quality and downstream conversion
- Manage external agencies and hold partners accountable for delivery and performance
Your profile
- 3 years of experience in performance marketing across platforms like Google Ads Meta TikTok and ideally LinkedIn
- Strong command of analytics tools and SQL with experience in building BI dashboards (Looker Studio or Power BI)
- Proven experience managing large-scale budgets and high-volume funnels
- Deep understanding of attribution tracking flows and conversion optimization
- Excellent communication in English German is a plus
- Structured analytical and proactive with a strong sense of ownership and drive to improve
Why us
- High-impact work with purpose shape how healthcare professionals and employers connect
- Performance ownership at scale with modern tools full budget control and decision-making power
- Hybrid flexibility remote-friendly setup with access to a central Berlin office
- Learning budget and 27 vacation days plus snacks drinks and a pet-friendly workspace
- A fast-growing mission-driven team with flat hierarchies and full transparency
Employment Type
Full Time
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