MISSION
The Specialist Indigo Marketing supports the strategy planning implementation and execution of Indigos customer-centric marketing programs to drive growth traffic and brand equity for the Indigo adult business (inspiring reading & simplifying thoughtful gifting).
KEY PERFORMANCE METRICS
- Retail & online traffic to deliver sales
- On time on-budget delivery and execution of marketing plans (including planning analysis & insight)
- Identification as a valued partner internal and external
- Budget tracking and management
KEY ACCOUNTABILITIES
Functional
- Coordinate execution of adult marketing programs and campaigns across trade and GM businesses (in support of Sr. Marketing Manager Brand)
- Own key evergreen programs including but not limited to book awards author content Reading Challenge
- Support full-year strategy pillars including cross-functional projects that touch the adult business
- Oversee & execute mass marketing briefs collaborating with internal and external partners including channel marketing teams creative studio retail operations merchants vendors & publishers events and media agency to ensure alignment and integration of all customer touch points
- Support planning development and cross-functional communication of quarterly marketing communications plan
- Review creative assets to ensure brand adherence and guidelines are met across multiple channels
- Own and enhance key communications for retail teams
- Ownership of budget tracking
- Responsible for weekly reporting and hind sighting of key projects and quarterly results
People
- Influence and motivate cross-functional partners (Creative Studio Channel Marketing Teams Merchants Retail Operations) to support marketing efforts while developing seamless partnerships
- Take a customer-centric approach proactively identify and anticipate customer expectations and needs
- Be a problem-solver challenge the status quo by consistently identifying areas for improvement diagnosing issues and proposing solutions to resolve them through cross-functional collaboration
- Develop positive and productive peer relationships
- Bring out the best in others empower and give authentic feedback
- Have the ability to see the total organization with an integrated perspective
- Encourage others to freely share their point of view and be open to feedback
Cultural
- Model Indigos beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning taking risks without the fear of making mistakes
- Embrace champion and influence change through your team and/or the organization
SCOPE
Reports to: Sr. Manager Brand Marketing
Manager once Removed (MOR): VP Marketing Strategy & Omnichannel Communications
KEY RELATIONSHIPS
Internal:
- Cross Functional Marketing (Channel Marketing Teams PR Loyalty)
- Trade & GM merchant partners
- Indigo Creative Studio
- Retail Operations & Events
Qualifications :
Work Experience / Education / Certifications
- Bachelors Degree (Business Management Marketing) or equivalent experience
- 3-5 years experience in Marketing
- Retail and/or eCommerce experience preferred
- Experience working with advertising media and copy development is preferred
Competencies / Skills / Attributes
- Strong interpersonal skills
- Positive attitude with a high degree of self-motivation and dynamism
- Desire to continuously learn and improve what and how we do
- Passionate about all thing books
- Excellent written and verbal communication skills
- Strong analytical skills
- Superior project-management skills
Additional Information :
At Indigo we are committed to our communities our customers and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer which highly values your diverse backgrounds experiences and perspectives. We believe that you in all your uniqueness belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black Indigenous a person of colour LGBTQ2 and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at if you require an accommodation at any time during the recruitment process.
WELCOME HOME
Remote Work :
No
Employment Type :
Full-time