Head of Audience and Marketing Insights
Head of Audience and Marketing Insights
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Job Description
Role definition: The Head of Audience & Marketing Insights leads a team of business and data analysts and is responsible for overseeing the execution of Audience Development and Marketing analyses while ensuring alignment with strategic goals and developing the team. The role sits within the Data Insights organization and is reporting into our Global Data Director.
Core responsibilities:
- Oversee the execution of Artist and Audience Development & Marketing analysis roadmap for the Group in line with both Data Insights and Marketing Services teams OKRS and ensure timeliness consistency & accuracy of the teams output. This includes:
Artist and Audience Development: Understanding the phenomena consumption patterns and relevant signals related to streaming and audience data across DSPs and how they impact artist development: virality cross-platform conversion discoverability etc.
Marketing: Understanding the impact of our different on-platform marketing levers (promotion activity specific programs etc.) to inform and support our Marketing and Product strategy and drive value externalization for our artists and labels: effectiveness of campaigns ROI etc.
Collaborate with Business Marketing and Product teams to collect analysis needs and build and execute the relevant analytical plans
Collaborate with Data Engineering department to ensure integration and maintenance of new data sources / data points to support analysis & innovation
Collaborate with Data Science department to conduct advanced statistical study and support the implementation of new ML models with relevant data analysis
Improve structure processes and methodologies and support and develop data analysts within the team
Qualifications :
- Advanced analytical skills:
- Technical and statistical proficiency: Savviness with big data data science concepts: time series correlation / attribution models segmentation etc. Expertise in data analysis & BI tools. (SQL Snowflake Power BI or equivalent)
Clarity and structure: Ability to navigate a complex and heterogeneous data ecosystem while delivering simple and thorough messages to our stakeholders
Savviness with key marketing impact concepts and KPIs: marketing funnel ROI Return on Ad Spend etc.
Savviness with DSP landscape including DSP specificities new features etc.
Excellent communication and leadership abilities: Proficiency in stakeholder engagement and team leadership with experience in cross-functional collaboration and mentoring.
Relevant industry and strategic experience: 5-7 years of experience in data analysis or a related field with a track record of working on advanced statistics
Additional Information :
SET THE TONE WITH US
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe - our People and our Artists.
We believe in THE POWER OF OUR PEOPLE who grow every day to develop their potential We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
Tailor-made training and coaching program
Remote working policy
A wellness program Pauses with many activities and animations in-house
Access to Eutelmed a digital mental health and well-being platform that allows you to speak with an experienced psychologist
A healthy and eco-responsible company restaurant
Individual or family health insurance
CSE benefits
A rooftop
A gym with free classes
SING IN HARMONY
Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity Equity & Inclusion (DEI) wellbeing and the planet.
Implementation of the sustainable mobility package Forfait mobilit durable > Reimbursement of up to 600 for public transport/low carbon footprint
5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We therefore welcome applications from all backgrounds and all sections of the community regardless of age disability gender race religion and sexual orientation.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
