Vice President of Sales
Vice President of Sales
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USD 150000 - 200000
1 Vacancy
Job Description
Lead Sales. Empower Teams. Grow a Legendary Brand
Vice President Resort Apparel Sales Division
Detroit Lakes MN (Preferred) Travel Required: 30-50%
THE OPPORTUNITY Lakeshirts isnt your typical $200M t-shirt company-were a community. One where creativity and culture go hand-in-hand where autonomy is earned and where t-shirts and team spirit reign supreme. Were one of the largest screen-printing manufacturers in the U.S. with nearly 1000 amazing team members nationwide. Our customers Resorts destinations and retailers that rely on us to bring their brands to life through apparel and accessories that wow.
Were seeking a strategic people-focused sales leader to join us as the Vice President of our Resort Sales Division. Youll be the visionary force behind our resort apparel and headwear sales-leading iconic brands like Blue 84 Zephyr EMI-TGT Yesterdays Aksels Altered Latitudes and Lakegirl.
In this executive leadership role youll drive growth through bold sales strategies a culture of accountability and an unwavering commitment to team development. This position is perfect for someone who thrives in a collaborative environment has a proven track record in sales leadership and possesses exceptional communication skills to inspire and align teams across departments.
WHAT YOULL DO
- Lead and inspire a high-performing resort sales team to meet and exceed ambitious growth goals.
- Champion recruiting onboarding and developing a best-in-class sales force across in-house in-territory and independent rep models.
- Develop strategic roadmaps for market expansion and product category growth-from custom to core resort apparel.
- Implement and measure cascading KPIs and performance targets that drive sales excellence.
- Leverage data and CRM tools to forecast trends optimize territory performance and track pipeline health.
- Collaborate cross-functionally with marketing product development finance and operations to ensure brand alignment and customer-first execution.
- Foster innovation by implementing new sales technologies methodologies and tools that elevate our go-to-market approach.
- Drive consistency and excellence in customer experiences across all touchpoints.
- Serve as a cultural leader building strong internal relationships and energizing teams around a shared vision.
WHAT YOU BRING TO THE TABLE
- 10 years of progressive sales leadership experience ideally in the apparel retail or resort industries.
- A track record of driving growth scaling teams and delivering exceptional revenue results.
- Experience coaching mentoring and developing successful sales teams.
- Strong business acumen with a knack for strategic planning and data-driven decision-making.
- Proficiency with CRM and LMS systems (Salesforce and Brainshark preferred) plus Excel PowerPoint and analytics tools.
- Outstanding interpersonal and communication skills-youre just as comfortable presenting in the boardroom as you are connecting with reps in the field.
- Curious creative and humble-someone who embraces change thrives on challenge and leads with empathy.
- A servant leader who builds trust cultivates culture and inspires performance across every level.
- Willingness to travel 40-50% to support and connect with teams and clients.
LIFES BETTER IN A T-SHIRT & SO IS WORK!
We offer more than just a job-we offer a lifestyle and a culture that celebrates balance individuality and fun:
- Competitive pay profit sharing: Merit-based compensation with a daily pay option
- Insurance that has your back: Health dental vision life disability & more
- Generous paid time off: Up to 22 days in your first year
- 401(k) with company match
- Flexible schedules and a unique culture that values creativity community and of course cool t-shirts
COGNITIVE OR MENTAL REQUIREMENTS OF THE JOB: Employee must be able to see and hear read and write. Requires good judgment people-oriented flexible organized diplomatic reliable enthusiastic courteous helpful patient.
PHYSICAL DEMANDS: Frequently sits walks and reaches. Occasionally lifts and carries up to 50 lbs. Must be able to travel as needed.
NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment.
Required Experience:
Chief
Employment Type
Full-Time
