Digital Service Content Specialist (Brand and Marketing Specialist)
Digital Service Content Specialist (Brand and Marketing Specialist)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Kia ora!
At Air New Zealand we connect friends and whnau from all over Aotearoa to each other and reconnect Kiwis to the world. To help accelerate our growth we are doing things a little differently and reaping the benefits of operating in an Agile way.
Join our dynamic Digital Performance Marketing - Service team an integral part of our broader Brand and Marketing area. Were on a mission to empower customers to find understand trust and act on the right information at the right time through seamless value-centered digital interactions.
As a Digital Service Content Specialist youll play a key role in shaping seamless intelligent digital experiences that enhance the customer journey across multiple touchpoints. This is a strategic content role focused on designing testing and optimising user-first content experiencesrooted in data informed by AI tools and aligned with organic search and accessibility best practices. Youll work closely with cross-functional teams to design and deliver thoughtful user-focused content that supports customer needs improves the end-to-end experience and aligns with business goals.
Key Responsibilities:
- Design and deliver user-centred digital content that meets customer needs and supports business outcomes across key service touchpoints such as web and email.
- Apply best practices in content strategy and content design to ensure a cohesive and effective customer experience.
- Take ownership of content workflowsfrom discovery and stakeholder alignment through to implementation testing and continuous improvement.
- Use AI tools data insights and customer feedback to inform and optimise content design structure and delivery.
- Collaborate with product design SEO and CX teams to create content that enhances digital journeys and improves discoverability through organic search.
What youll bring:
- Expertise: Bring your proficiency in content (strategy planning structure information architecture hierarchy copywriting and execution) technical skills and a customer-first mindset.
- Strategic thinking: Identify and focus on areas with the highest value to deliver against our long-term strategy of transforming our channels into a highly engaging self-service digital ecosystem.
- Data-driven approach: Utilise data insights testing experimentation and an iterative approach to continuously improve content & comms efficacy.
- Collaboration: Supportive team player. Work closely with stakeholders on key projects providing strategic input and recommendations and advocating on best practice comms and content design across the wider organisation.
- Experience: Ideally 5 years experience in digital content and communication content strategy and content design. You should be comfortable using data and analytics to inform content decisions familiar with AI tools that support content creation and optimisation and understand how content contributes to organic search and discoverability.
Our ideal candidate:
- University degree: Marketing Communications or Technology discipline preferable but not essential.
- Demonstrated results optimising digital channels for the customer experience including content and comms strategy design development and testing.
- Hands-on experience with email marketing/automation and website content design and creation.
- Strong working knowledge of email HTML proficiency in Content Management Systems or DXP Adobe Dreamweaver and Photoshop and the ability to adapt to new systems and software
- Track record of communicating in simple and meaningful ways with a focus on plain language writing and transformation.
- Ability to use analytics tools (for example Google Analytics Hotjar) for content creation evaluation and optimisation.
- Understanding of the application of Content Design and UI/UX design principles.
- Previous experience working within Agile methodologies is helpful but not essential.
If this sounds like the opportunity for you take flight and apply now!
Please note applications close 11/06/2025.
Additional Information :
At Air New Zealand we are proudly committed to diversity equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset because while everything else we do in our operation can be replicated by our competitors it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds including those with a disability additional health and mental health needs and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whia te pae tawhiti kia tata. Ko te pae tata whakamaua kia tina.
Seek to bring distant horizons closer. Once near seize them and make them your reality.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
