Consultant - Digital Marketing

WeCare Medical Specialty Group is a rapidly growing and innovative healthcare organization dedicated to providing specialized medical care of the highest quality. We are committed to leveraging cutting-edge digital strategies to expand our reach enhance patient engagement and solidify our position as a leader in specialized healthcare. We are seeking a highly skilled and strategic Digital Marketing Consultant to help us navigate and excel in the evolving digital landscape connecting with patients and communities effectively.

Position Summary:

We are seeking an experienced and results-driven Remote Consultant - Digital Marketing to join our team. This role will be instrumental in developing executing and optimizing our comprehensive digital marketing strategies to drive patient acquisition engagement and retention across various digital channels. The ideal candidate will be a strategic thinker with a strong analytical mindset a proven track record in digital marketing and the ability to work independently in a fully remote environment. You will be responsible for providing expert guidance and hands-on execution to elevate our online presence and achieve our marketing objectives.

Responsibilities:

Strategy Development & Execution: Develop implement and manage comprehensive digital marketing strategies aligned with WeCares business goals focusing on patient acquisition brand awareness and service promotion for medical specialties.

SEO & SEM Management: Lead all aspects of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) including keyword research content optimization link building technical SEO and paid search campaigns (Google Ads Bing Ads) to improve organic rankings and drive qualified traffic.

Content Marketing: Oversee the creation and distribution of high-quality engaging and medically accurate digital content (blog posts articles videos infographics) for our website social media and other platforms ensuring it meets compliance standards.

Social Media Strategy: Develop and execute social media strategies across relevant platforms (e.g. Facebook Instagram LinkedIn YouTube) to build community engage patients and promote services adhering to healthcare communication guidelines.

Email Marketing: Design implement and optimize email marketing campaigns (e.g. newsletters patient education appointment reminders) to nurture leads and retain current patients.

Website Management & Optimization: Collaborate with internal teams to ensure our website is optimized for user experience (UX) conversion rates and mobile responsiveness. Utilize analytics to identify areas for improvement.

Analytics & Reporting: Establish key performance indicators (KPIs) track digital marketing performance using tools like Google Analytics create comprehensive reports and provide actionable insights and recommendations to stakeholders.

Campaign Management: Plan execute and optimize digital advertising campaigns across various platforms managing budgets and ensuring maximum ROI.

Market Research & Competitor Analysis: Conduct ongoing market research and competitor analysis to identify trends opportunities and competitive advantages in the healthcare digital marketing space.

Compliance & Regulations: Ensure all digital marketing activities comply with healthcare regulations including HIPAA privacy laws and ethical marketing practices.

Collaboration: Work collaboratively with clinical teams administrative staff IT and external vendors to integrate digital marketing efforts with overall business strategies.

Budget Management: Manage digital marketing budgets effectively ensuring efficient allocation of resources.

Qualifications:

Work Permit/Citizenship: Must be a United States citizen or possess a valid work permit allowing employment in the United States.

Education: Bachelors degree in Marketing Digital Marketing Communications Business Administration or a related field. Masters degree preferred.

Experience: Minimum of 5-7 years of progressive experience in digital marketing with a significant portion in a strategic or consultative role.

Industry Experience (Preferred): Proven experience in digital marketing within the healthcare medical or related regulated industry is highly preferred.

SEO/SEM Expertise: In-depth knowledge and hands-on experience with SEO best practices keyword research tools (e.g. SEMrush Ahrefs) Google Analytics Google Search Console and Google Ads.

Content Marketing Skills: Experience in developing and executing successful content marketing strategies including content calendar management and content optimization.

Social Media Proficiency: Demonstrated success in managing and growing professional social media presence for a brand including paid social advertising.

Email Marketing Platform Experience: Experience with email marketing platforms (e.g. Mailchimp Constant Contact HubSpot Pardot).

Analytics Tools: Proficient in using web analytics tools (Google Analytics Google Tag Manager) for data analysis and reporting.

Technical Aptitude: Understanding of website platforms (e.g. WordPress) and basic HTML/CSS knowledge is a plus.

Project Management: Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.

Analytical Mindset: Excellent analytical skills with the ability to interpret complex data identify trends and make data-driven decisions.

Communication & Presentation: Exceptional written and verbal communication skills with the ability to present strategies and results clearly and persuasively to diverse audiences.

Remote Work Suitability: Proven ability to work independently manage time effectively and maintain high productivity in a remote work environment. Self-motivated and disciplined.

Ethical Standards: High ethical standards and a strong understanding of patient privacy and healthcare marketing regulations.

WeCare Medical Specialty Group offers a competitive salary and a comprehensive benefits package including:

Comprehensive Health Dental and Vision insurance

Generous Paid Time Off (PTO) and company holidays

401(k) retirement plan with company matching contributions

Opportunities for continuous professional development and growth

Flexible and supportive remote work environment

A collaborative culture focused on innovation and patient care

Equal Opportunity Employer:

WeCare Medical Specialty Group is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. All qualified applicants are encouraged to apply.