Paid Search Marketing Manager

About Cleo

At Cleo were not just building another fintech app. Were embarking on a mission to fundamentally change humanitys relationship with money. Imagine a world where everyone regardless of background or income has access to a hyper-intelligent financial advisor in their pocket. Thats the future were creating.

Cleo is a rare success story: a profitable fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isnt just a job; its a chance to join a team of brilliant driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If youre driven by complex challenges that push your expertise the chance to shape something truly transformative and the potential to share in Cleos success as we scale while growing alongside a company thats scaling fast this might be your perfect fit.

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About the Role

Were looking for a strategic data-savvy Paid Search Manager to scale our paid acquisition efforts. With new channels launching deeper funnel engagement and expanded support across products and squads our 2025 goals now exceed current team capacity.

You will join our existing team of channel managers owning our Paid Search strategy and bringing fresh experience and perspective to the team. You should show high drive strong problem-solving skills and be comfortable manipulating data and using SQL to uncover the insights they need.

Youll work closely with our creative data product and growth teams to drive consistent sustainable user acquisition.

Key Responsibilities

• Day-to-day management of channels
  Manage day-to-day operations across Paid Search handling creative testing optimizations reporting and innovation. As the resident channel expert youll confidently answer questions own performance and push to stay ahead of the competition.
• Enthusiastic optimiser
  Continuously test and refine campaigns strategies and creatives to maximise volume and minimise cost.
• Project Management
  Beyond channel management lead initiatives like landing page experiments and new channel launches. Youll have the autonomy to propose and execute projects with support from data and engineering as needed..
• Reporting and analysis
  Own performance reporting for your channel (and any you take on in future). While you dont need analyst-level skills you should be comfortable digging into data understanding trends and clearly communicating results.

Required Experience

• 3-4 years managing paid search
• For a B2C business or agency
• Preferably in mobile/app first company
• Preferably in finance vertical
• Proven ability to collaborate closely across creative and analytical teams to create marketing which grabs attention and delivers the highest performance.
• Ideally theyll have worked in a company where creative in marketing is valued and high quality though would consider this for the right person.
• Good analytical skills for someone of their experience an ability to deliver clear reporting and develop actionable insights.

What do you get for all your hard work

• A competitive compensation package (base equity) with bi-annual reviews aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: This is a PMPS3 role and the salary range is 52k - 72k p.a depending on experience.
• Work at one of the fastest-growing tech startups backed by top VC firms Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things leading others challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We cant fight for the worlds financial health if were not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. Were a globally distributed team. If you live in London we have a hybrid approach wed love you to spend one day a week or more in our beautiful office. If youre outside of London well encourage you to spend a couple of days with us a few times per year. And well cover your travel costs naturally.
• Other benefits;
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year public holidays ( an additional day for every year you spend at Cleo up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality dental cover and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities online and in-person
• Well pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

We strongly encourage applications from people of colour the LGBTQ community people with disabilities neurodivergent people parents carers and people from lower socio-economic backgrounds.

If theres anything we can do to accommodate your specific situation please let us know.

UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If youre an existing user youll still have access to the app. But some features wont be available (just for a little while). Why 99% of our users are based

in the US where financial health is often overlooked. Weve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then well be able to apply what we learn to better support our UK users in the future.