Associate Director, Product Marketing Clinical Applications
Associate Director, Product Marketing Clinical Applications
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$ 167200 - 250800
1 Vacancy
Job Description
The Associate Director Product Marketing Clinical Applications is responsible for creating strategies and building and executing the tactics required to drive the adoption and utilization of our clinical product portfolio in oncology testing reproductive health and genetic disease. You will lead global go-to-market strategy and planning for new product launches as well as programs and campaigns supporting our on-market portfolio. The successful candidate will be a highly collaborative seasoned veteran with global mindsets who can creatively lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing Product Management and Commercial and a deep understanding of the clinical genomics market will be essential for the success of this individual.
Marketing at Illumina is grounded in deep customer intimacy & a global context refined by data-driven insights that inform focused market efforts. Our job is transforming the face of human health by actively shaping the way the world understands and uses genomic information.
Responsibilities
Develops go-to-market strategy in collaboration with Product Management and regional teams
Builds and executes go-to-market plans supporting product management and the revenue goals at global regional market and/or the customer level as appropriate (based on strategic plan)
Leads cross-functional efforts to develop and execute marketing plans to drive increased adoption of key clinical NGS assays
Collaborates with Customer Segment Marketing and Regional teams to execute initiatives in and across regions
Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Customer Segment Marketing and Product Management for campaign development activities
Collaborates on development of marketing materials for product launches and marketing campaigns for on-market products
Oversees and ensures alignment of content with initiative objectives
Monitors marketing performance and optimizes efforts based on data insights and market knowledge
Shares customer insights and market trends to internal stakeholders including executive leadership
Develops campaign training requirements for sales enablement
Responsible for creation of marketing collateral and sales tools including but not limited to application notes technical notes cost calculators and data sheets
Preferred Experience/Education:
Bachelors degree MBA or PhD a plus.
Must have at least 15 years of related experience in Product Marketing or Product Managementand at least 4 years of people leadership experience
Minimum 3 years of product marketing experience with genomic sequencing technologies specifically in clinical applications such as oncology reproductive health or genetic disease.
Demonstrated success launching and positioning sequencing-based products in regulated healthcare markets
Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired
Digital-first marketing experience strongly preferred
Technical knowledge of genomics next-generation sequencing
Demonstrated experience for new product development and management of on market products in the life sciences field is a plus
Ability to own both long-term strategy and executional detail
Must have strong analytical skills ability to tie detailed analysis to larger strategy and make data driven decisions is critical
Ability to solve problems informed by robust analysis and multiple data points
Ability to influence people and diverse stakeholder groups within a global matrixed organization
Excellent interpersonal verbal and written communication skills
Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
Organizational capabilities to drive work proactively
At Illumina we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation Illumina has always been rooted in openness collaboration and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay regardless of gender ethnicity or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences increase cultural awareness and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy military or veteran status citizenship status and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local state and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local state and federal laws. If you require accommodation to complete the application or interview process please contact To learn more visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
Required Experience:
Director
Employment Type
Full-Time
