Analytics Engineer (Hybrid)
Analytics Engineer (Hybrid)
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$ 155250 - 174273
1 Vacancy
Job Description
Analytics Engineer (Hybrid - Onsite 2 days a week)
Overview:
The Analytics Engineer at Weedmaps will be a key technical contributor within our Data organization focused Marketing & Growth. In this role you will build and maintain data pipelines and analytics frameworks that power our marketing intelligence and growth initiatives. You will collaborate extensively with marketing product and data science teams to drive data-informed decision making across our customer acquisition and retention strategies. The ideal candidate combines strong technical skills with marketing domain knowledge and can translate business requirements into scalable data solutions that deliver measurable impact on our growth metrics.
As part of our Data organization you will develop robust analytics systems that address unique challenges in our marketplace including attribution modeling customer acquisition cost calculation lifetime value analysis and marketing performance measurement. The explosive growth of the industry requires increasingly sophisticated analytics solutions that can scale with our business and comply with complex regulatory requirements.
The impact youll make:
- Build attribution models to track and analyze customer journeys across multiple touchpoints
- Develop standardized methodologies for calculating critical growth metrics (CAC LTV ROAS etc.) merging in data from the customer data platform (e.g. Segment Braze etc)
- Create cohort analysis frameworks to measure retention and engagement over time
- Design and implement marketing dashboards that provide clear insights into performance
- Automate regular reporting workflows to reduce manual effort and increase data consistency
- Create self-service tools that empower marketing teams to access insights independently
- Partner with Growth to design and implement A/B tests (e.g. in Optimizely) for campaign performance
- Analyze marketing experiment results to identify opportunities for improving ROI
- Support campaign planning with historical data analysis and predictive insights
- Collaborate on marketing technology integrations to ensure complete data capture
- Build connectors between marketing platforms and our data warehouse
- Document marketing data schemas and maintain data dictionaries
- Develop and maintain marketing data pipelines using SQL within modern data stack tools (Snowflake DBT)
- Create and document data models that transform raw marketing data into reliable business-ready datasets
- Implement data quality checks and testing frameworks to ensure the accuracy and reliability of marketing analytics
What youve accomplished:
- 2 years of experience in analytics engineering data engineering or similar technical role
- Strong understanding of marketing concepts and growth metrics
- Experience with modern data warehouse platforms preferably Snowflake
- Expertise in SQL and data modeling with dbt
- Proficiency in Python
Bonus points:
- Experience with business intelligence tools preferably Tableau or Looker
- E-commerce or marketplace business experience preferred
- Regulated industry experience - nice to have
The base pay range for this position is $155250.00 - $174273.00 per year
2025 Benefits for Full Time Regular Employees:
- Physical Health benefits: Medical Dental & Vision:
- Employee - employer paid premium 100%
- Company contribution to a HSA when electing the High Deductible Health Plan
- For plans that offer coverage to your dependents you pay a small contribution
- Mental Health benefits:
- Free access to CALM app for employees and dependents
- Employee Training
- Mental Health seminars and Q&A sessions
- Basic Life & AD&D - employer paid 1x salary up to $250000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO Paid Sick Leave and Company Holidays
- Supplemental voluntary benefits
- Student Loan Repayment/529 Education Savings - including a company contribution
- FSA (Medical Dependent Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Family planning/fertility
- Identity theft protection
- Legal access to a network of attorneys
- Paid parental leave
Why Work at Weedmaps
- You get to work at the leading technology company in the cannabis industry
- You get to play a meaningful role in helping to advance cannabis causes including helping improve the lives of patients who rely on the benefits of cannabis
- You get an opportunity to shape the future of the cannabis industry
- You get to work on challenging issues in a collaborative environment that encourages you to do your best
- You get to work in a casual and fun environment; no fancy clothes required but you are free to dress to the nines!
- Generous PTO and company holidays
- Numerous opportunities and tools to learn and grow your professional skills
- Endless opportunities to network and connect with other Weedmappers through speaker series Employee Resource Groups happy hours team celebrations game nights and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology Inc.s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade WM Technology has been a driving force behind much of the legislative change weve seen in the past 10 years.
Founded in 2008 WM Technology is a leading technology and software infrastructure provider to the cannabis industry comprising a B2C platform Weedmaps and B2B software WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business tools support compliance with the complex disparate and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps WM Technology provides consumers with the latest information about cannabis retailers brands and products facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe legal access to consumers worldwide. Since inception WM Technology has worked tirelessly not only to become the most comprehensive platform for consumers but to build the software solutions that power businesses compliantly in the space to advocate for legalization social equity and licensing in many jurisdictions and to facilitate further learning through partnering with subject matter experts on providing detailed accurate information about the plant.
Headquartered in Irvine California WM Technology supports remote work for all eligible employees. Visit us at.
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:
- Our recruiters will always communicate with candidates through an @email address.
- CORRECT:
- INCORRECT:
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply interview or work for Weedmaps.
- If you are interested in a role at Weedmaps please apply through our established channels.
- WeedmapsCareers PageorLinkedIn
If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Employment Type
Full-Time
