Reporting to the VP of Marketing the Brand Lead will be responsible for developing and implementing all elements of the US Brand Strategy for a novel 3CL protease inhibitor for the prevention of SARS-CoV-2 infection. Working with both internal and external partners as needed the Brand Lead will be responsible for the cross-functional launch planning and execution and will be ultimately responsible for the overall success of the launch.

The ideal candidate will have the ability to create a superior end-to-end customer experience with a mindset for growth and a play to win attitude. The candidate should possess strong leadership qualities that foster innovation motivation collaboration and energy across the organization.

• Lead the cross-functional planning and coordination of all aspects of launch including HCP and Consumer marketing sales market access medical supply and forecasting.
• Work closely with internal leads in each functional area to gain alignment and ensure appropriate resources and execution against plan.
• Direct the design and execution of the commercial strategy and tactical planning to build a successful new Brand for market entry.
• Lead the Brand Team to ensure development and execution of all elements of the Brand strategy including the marketing platform positioning core messaging DTC strategy and launch planning/activities.
• Oversee all key aspects of market understanding and promotion including audience definition and segmentation branding positioning key messages and promotional materials development.
• Lead and manage a Brand team to achieve defined launch-related objectives and metrics.
• Oversee optimal HCP and Consumer vendor relationships and successfully collaborate with any outside agencies/partner entities necessary to assist with commercialization strategy.
• Collaborate closely with Medical Affairs in the design and execution of communications activities relating to KOLs congresses speaker programs and other external/internal engagement activities.
• Collaborate closely with Market Access teams and external stakeholders to understand design and implement plans to remove barriers and facilitate product uptake in market.
• Collaborate closely and communicate transparently with Shionogi HQ functions to optimize US and global product success.
• Collaborate closely with field functions to create optimal field infrastructure design / sizing training and foster highly collaborative relationships with field management.
• Establish credibility and build mutually respectful relationships with senior leadership in the US.
• Ensure a very high level of understanding of the relevant science and product data as well as of marketplace competitive and external stakeholder dynamics.
• Create track and regularly present launch readiness activities and key performance indicator planning to senior management.
• Oversee all analytical and financial activities including forecasting ROI assessments demand planning and budgeting activities.
• Lead and manage a brand team to achieve defined launch-related objectives and metrics.

Minimum Job Requirements

Qualifications

• Bachelors degree in marketing (or a similarly relevant field); MBA / Advanced Degree highly preferred.
• Minimum fifteen (15) years of progressive and developmental experience in sales and marketing roles in the pharmaceutical industry with at least five (5) years in strategic marketing roles with both HCP and DTC experience.
• Experience leading and managing a cross-functional launch team to achieve defined launch-related objectives and metrics.
• Experience should include senior level marketing responsibility (e.g. Senior Director Marketing) for one or more products successful with product launch execution and positioning within the primary care arena have knowledge and experience of challenges in the Primary Care Market.
• Sound knowledge and experience in creating a marketing strategy in line with the business goals combined with a solid understanding of other areas such as market research strategic planning market access pricing reimbursement and forecasting.
• Significant experience in the creation of forecasts to budget management working knowledge of access policies and a record of accomplishment of preparation and successful product launches from early stage through development and launch.

Competencies

• Creativity in problem identification and resolution being able to address current market trends and anticipate issues as well as a relentless drive to accomplish marketing goals and objectives.
• Understands the benefits of different business models and how to drive innovation into a go-to-market strategy.
• A can do attitude that can inspire like-minded thinking in others.
• Has a positive hands on attitude able to work with limited resources be flexible and agile take ownership and be accountable.
• Clear communications skills with an ability to influence and garner credibility throughout the organization.
• Experience managing competing priorities in a relatively fast-moving environment.
• Highest ethical standards including demonstrated adherence to all corporate Compliance and Regulatory guidelines and procedures.
• Proven ability to build and manage internal working relationships and work cross functionally.
• Exceptional communication and influencing skills with the ability and personal style to inspire confidence and work successfully with different audiences - internally with the management team external partners and healthcare/scientific community is essential.
• Proficient in Excel and PowerPoint.
• Strong analytic skills (ability to quantify results) and day-to-day detail orientation.

Other Requirements

• Must live a commutable distance to our US Corporate Headquarters in Florham Park NJ. Office presence required at least 3 days per week.

Shionogi Inc. is an equal opportunity employer supporting individuals with disabilities and veterans. All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race color religion sex (including pregnancy) marital status national origin age ancestry citizenship disability genetic information status as a disabled veteran a recently separated veteran Active Duty Wartime or Campaign Badge Veterans and Armed Forces Service Medal Veterans or any other characteristic protected by applicable law. It is the policy of Shionogi Inc. to undertake affirmative action for protected veterans and individuals with disabilities in compliance with all federal state and local requirements to recruit a diverse pool of protected veteran and individuals with disabilities applicants and to ensure that our employment practices are in fact non-discriminatory.

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