Senior Marketing Manager
Senior Marketing Manager
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Job Description
Join us as we work to create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
We are seeking a highly motivated and experienced Senior Manager to join our Marketing team at athenahealth. This individual contributor role is critical in driving awareness and adoption of our product offerings enhancing customer engagement and positioning athenahealth as a market leader. The Senior Manager will focus on improving the adoption of existing features communicating new offerings and demand generation leveraging digital marketing initiatives.
Essential Functions (Duties and Responsibilities):
Targeted Messaging: Communicate new offerings through targeted messaging campaigns aimed at existing customers to drive engagement and usage.
Client Events: Organize and execute targeted client events to foster relationships and showcase product capabilities.
Market Leadership Messaging: Ensure consistent messaging of athenahealths market leadership through various forums including webinars conferences and industry publications.
Digital marketing SEO and Web Presence: Enable and enhance SEO strategies to improve the online presence of the product portfolio driving organic traffic demand generation and visibility.
Rebranding Initiatives: Lead efforts to rebrand product offerings ensuring alignment with market trends and customer expectations.
Content Development: Create consistent messaging through success stories data sheets pitch decks and other marketing collateral to support sales and customer engagement.
Thought Leadership: Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications.
Collaboration: Work closely with cross-functional teams including Product Sales and Customer Success to align marketing strategies with business objectives.
Education & Experience Required:
Bachelors degree in Marketing Business Administration or a related field; Masters degree preferred.
10 years of experience in marketing preferably in the healthcare or technology sectors in the US.
Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth.
Skills Required:
Excellent Communication: Strong verbal and written communication skills with the ability to engage and influence a broad base of internal and external stakeholders.
Analytical Mindset: Ability to analyze market trends and customer data to inform marketing strategies and decisions.
Project Management: Proven ability to manage multiple projects and priorities in a fast-paced environment ensuring timely delivery of high-quality outcomes.
Creative Thinking: Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives.
Collaboration: Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork.
Initiative: Takes the initiative to research and find solutions making confident decisions even in challenging situations.
About athenahealth
Heres ourvision:To create a thriving ecosystem that delivers accessible high-quality and sustainable healthcare for all.
Whats unique about our locations
From an historic 19thcentury arsenal to a converted landmark power plantallofathenahealths offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India plus numerous remote employees all work to modernize the healthcare experience together.
Our company culture might be our best feature.
We dont take ourselves too seriously. But our work Thats another story.athenahealth develops andimplements products and services that support US healthcare: Itsour chance to create healthier futures for ourselves for our family and friends for everyone.
Our vibrant and talentedemployees orathenistas as we call ourselves spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds experiences and perspectives at every level and foster an environment where everyathenistafeels comfortable bringing theirbestselves to work.
Our size makes a difference too: We are small enoughthatyourindividual contributionswill stand out butlarge enoughto grow your career with ourresources and established business stability.
Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security expand access to high-quality healthcare for all and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealthsCorporate Social Responsibility(CSR)program weve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving employee volunteerism insight sharing collaboration and cross-team engagement.
What can we do for you
Along with health and financial benefitsathenistasenjoy perks specific to eachlocation including commuter support employee assistance programs tuition assistanceemployeeresource groups and collaborativeworkspaces some offices even welcome dogs.
In addition to our traditional benefits and perks we sponsor events throughout the year includingbook clubs external speakers and hackathons. And weprovideathenistaswithacompany culturebased onlearningthe support of anengaged teamandan inclusive environment where all employees are valued.
We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision we recognize that not all work needs to be done within an office environmentfull-time. With consistent communication and digital collaboration tools athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.
Required Experience:
Manager
Employment Type
Full-Time
