Business Analyst, Fan-Based Marketing
Business Analyst, Fan-Based Marketing
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Job Description
Job Summary:
WHO ARE WE
Live Nation Entertainment is the worlds leading live entertainment company comprised of global market leaders: Ticketmaster Live Nation Concerts and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50000 events annually for nearly 7000 artists in 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information visit.
WHO ARE YOU
Passionate and motivated. Driven with an entrepreneurial spirit. Resourceful innovative forward thinking and committed. At Live Nation Entertainment our people embrace these qualities so if this sounds like you then please read on!
THE TEAM
The fan experience is constantly evolving. People dont go to concerts just to hear their favorite artists play their favorite songs. They go to fully immerse themselves in a truly unique moment in time experience; one that will never be repeated again.
At Ticketmaster and Live Nation we are charged with helping create that experience making it memorable to each and every fan in its own unique way. We do this first and foremost by making every effort to understand our fans. Because once we understand our fans we can personalize their experiences.
As the Fan-Based Marketing team it is our mission to enable various marketing teams across Live Nation to deliver targeted messaging based on real-time data signals that delight and reward fans.
THE ROLE
Across the Live Nation and Ticketmaster ecosystems our fans are coming to expect a better more personalized experience. We are looking for a strong Business Analyst to help us grow our Fan-Based Marketing capabilities.
This person will be responsible for audience planning and sizing campaign and audience monitoring and performance reporting. We are seeking candidates who are proactive self-starters and have a proven track record of data and business analysis in online or ecommerce businesses with experience in testing and optimization.
The ideal candidate will be an accomplished professional who possesses the passion experience skills and abilities to help support our expanding marketing reach.
WHAT THIS ROLE WILL DO
Create and maintain live analytics reports and dashboards to provide insight into the performance of campaigns to stakeholders
Conduct in-depth marketing analysis efforts to provide insight into new business opportunities; present communicate findings and make recommendations to stakeholders
Support data-related problem-solving and product development efforts by the Fan-Based Marketing team
Be an expert in customer data helping to identify and fill data gaps using internal resources and outside vendors
Model and size audiences relevant to support campaign objectives
Collaborate with division Business Analysts Data Services and other functional teams as needed to understand the impact of analysis across multiple areas of the business
WHAT THIS PERSON WILL BRING
2 years of experience in marketing analytics data analysis or related field
Proficiency in SQL including joins aggregation and nested queries
Strong statistical knowledge with experience in hypothesis testing regression analysis and A/B testing methodologies
Experience with data visualization and presentation of analysis and findings
Exceptional quantitative analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders
Experience working with digital marketing and customer data
Proficiency with Python or R for data analysis
Experience with business intelligence tools such as Tableau Power BI or Domo preferred
Experience with marketing automation tools and customer data platforms preferred
MS Excel proficiency including lookups pivot tables and complex formulas
Detail oriented with strong time management and organizational skills
Proactive and intellectually curious
Demonstrated ability to learn new skills and familiarize oneself with new software and technologies
Strong communication skills including the ability to communicate findings to a wide audience
BENEFITS & PERKS
Our motto is Taking Care of Our Own through 6 pillars of benefits:
HEALTH: medical vision dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets generous paid time off including paid holidays sick time and personal days
WEALTH: 401(k) program with company match stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses plus fertility adoption foster or surrogacy support
CAREER: Career and skill development programs with School of Live tuition reimbursement and student loan repayment
OTHERS: Volunteer time off crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves contribute fully and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations enjoy new experiences and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience talent and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over) ancestry color religious creed (including religious dress and grooming practices) family and medical care leave or the denial of family and medical care leave mental or physical disability (including HIV and AIDS) marital status domestic partner status medical condition (including cancer and genetic characteristics) genetic information military and veteran status political affiliation national origin (including language use restrictions) citizenship race sex (including pregnancy childbirth breastfeeding and medical conditions related to pregnancy childbirth or breastfeeding) gender gender identity and gender expression sexual orientation intersectionality or any other basis protected by applicable federal state or local law rule ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations Live Nation also wishes to participate in a timely good faith interactive process with a disabled applicant or employee to determine effective reasonable accommodations if any which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available including promotion from within employee referrals outside advertising employment agencies internet recruiting job fairs college recruiting and search firms.
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The expected compensation for this position is:
$96000.00 USD - $120000.00 USD** Pay is based on a number of factors including market location qualifications skills and experience.
Required Experience:
IC
Employment Type
Full-Time
