Senior Marketing Specialist Medicare Member Retention
Senior Marketing Specialist Medicare Member Retention
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1 Vacancy
Job Description
Job Summary
This role is responsible for leading the development and execution of strategic marketing and communication initiatives aimed at retaining and engaging Medicare members. The ideal candidate brings a strong understanding of the Medicare landscape and a deep commitment to improving the member experience through education personalized outreach and high-impact marketing.
This individual will play a key role in helping Medicare members understand their plan benefits stay informed through key moments in the plan year such as the Annual Enrollment Period and Open Enrollment Period and foster long-term loyalty. The Senior Marketing Specialist will lead multi-channel retention efforts; including print email digital and one to one touchpoints designed to support member satisfaction engagement and renewal.
Success in this role requires a balance of strategic thinking attention to compliance especially CMS guidelines and hands-on execution.
Essential Functions
Drive the creation of retention strategies to improve Medicare member experience and renewal rates particularly during key periods like Annual Enrollment Period Open Enrollment Period and Special Enrollment Period.
Develop clear concise messaging to explain complex plan information in a way thats easy for members to understand and act upon.
Coordinate the execution of multi-tactic marketing campaigns ensuring timeliness accuracy and effectiveness.
Anticipate member pain points and proactively develop communications to address concerns and reduce voluntary disenrollment.
Translate data and feedback into actionable improvements for messaging targeting and tactics.
Support reporting documentation and presentations that track campaign performance and drive continuous optimization.
Lead the development and execution of Medicare retention campaigns with a focus on plan engagement benefit education and member loyalty.
Design and implement communications that support ongoing education and renewal.
Collaborate closely with teams across the organization Medicare product compliance customer service population health etc. to ensure alignment and accuracy.
Serve as the point of contact for assigned projects managing creative development production timelines and stakeholder input.
Ensure all campaigns meet CMS marketing guidelines and internal compliance standards.
Use insights from member surveys behavior and reporting tools to refine messaging and increase campaign effectiveness.
Qualifications
Required
Bachelors degree in marketing business administration related field or equivalent
5 years of relevant experience in marketing or related role
Project management skills with proven demonstrated experience in building executing and measuring large-scale cross-functional projects and strategies
Strong cross-functional communications skills with the ability to navigate complex challenges and resolve conflicts internally and externally
Ability to measure and report on campaigns for continuous improvement and ROI
Preferred
7 years in marketing or related position preferred.
Relevant experience in project management preferred.
Relevant experience in marketing or related role preferred
About Corewell Health
As a team member at Corewell Health you will play an essential role in delivering personalized health care to our patients members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators leaders and innovators that continue to build on one shared mission statement - to improve health instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.
How Corewell Health cares for you
Comprehensive benefits package to meet your financial health and work/life balance goals. Learn more here.
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you like restaurants phone plans spas and more!
Optional identity theft protection home and auto insurance pet insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment type and status
Primary Location
SITE - Priority Health - 1231 E Beltline - Grand RapidsDepartment Name
PH - Consumer Markets Marketing TeamEmployment Type
Full timeShift
Day (United States of America)Weekly Scheduled Hours
40Hours of Work
8:00 a.m. to 5:00 p.m.Days Worked
Monday to FridayWeekend Frequency
N/ACURRENT COREWELL HEALTH TEAM MEMBERS Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members patients visitors and community. We require a drug-free workplace and require team members to comply with the MMR Varicella Tdap and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process to perform the essential functions of a job or to enjoy equal benefits and privileges of employment due to a disability pregnancy or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race color national origin sex disability age religion genetic information marital status height weight gender pregnancy sexual orientation gender identity or expression veteran status or any other legally protected category.
An interconnected collaborative culture where all are encouraged to bring their whole selves to work is vital to the health of our organization. As a health system we advocate for equity as we care for our patients our communities and each other. From workshops that develop cultural intelligence to our inclusion resource groups for people to find community and empowerment at work we are dedicated to ongoing resources that advance our values of diversity equity and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
Required Experience:
Senior IC
Employment Type
Full-Time
