Marketing Operations Specialist
Marketing Operations Specialist
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Job Description
Wood Mackenzie is the global data and analytics business for the renewables energy and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world companies and governments need reliable and actionable insight to lead the transition to a sustainable future. Thats why we cover the entire supply chain with unparalleled breadth and depth backed by over 50 years experience. Our team of over 2400 experts operating across 30 global locations are enabling customers decisions through real-time analytics consultancy events and thought leadership. Together we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
Wood Mackenzie Values
- Inclusive we succeed together
- Trusting we choose to trust each other
- Customer committed we put customers at the heart of our decisions
- Future Focused we accelerate change
- Curious we turn knowledge into action
Company
Wood Mackenzie are the global research analytics and consultancy business powering the natural resources industry. For 50 years we have been providing the quality data analytics and insights our customers rely on to inspire their decision making.
Our dedicated oil gas & LNG power & renewables chemicals metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets companies and economic indicators such as market supply demand and price trends.
We have over 1900 employees in 30 locations serving customers in nearly 80 countries. Together we inspire and innovate the markets we serve providing invaluable intelligence to help our customers overcome the toughest challenges and make strategic decisions that will ultimately accelerate the worlds transition to a more sustainable future.
Role Purpose
The Marketing Performance team at Wood Mackenzie are looking to recruit a Marketing Operations Specialist to enable the Marketing department to use our Marketing technology effectively whilst supporting the setup and execution of campaigns. The successful candidate will need to ensure best practices within our Technology stack are continuously developed in line with the departments evolving needs whilst ensuring these processes are followed via effective training and documentation. The candidate will need to have some experience in using Pardot (Marketing Cloud Account Engagement) to ensure the platform is used to its potential.
Main Responsibilities
Act as joint Product Owner for our Marketing Automation platform Salesforce Pardot
Collect and analyse contact and performance data ensuring accuracy consistency and completeness as well as understanding its value in driving decision-making in the business
Support marketing operations and process improvement with audience mapping contact generation data quality governance
Support the setup and execution of campaigns.
Work in close partnership with our teams to provide continuous hands-on training 1-1 training coaching guidance on the use of various marketing platforms. Provide 1st-level of platform support and trouble-shooting.
Proactivity in developing processes identifying trends with ad-hoc requests
Develop and maintain email traffic management procedures
Maintain and improve the existing library of training. Develop user guides and training documentation whenever needed.
Work with Marketing Analytics to use a data a led approach to innovation.
Identify and develop the use of Artificial Intelligence (e.g. predictive scoring automated content personalization Einstein or chatbot workflows) within Marketing Operations to enhance efficiency and impact.
Keep up to date with industry developments acting accordingly where appropriate to maximise usage of data and technology.
Ensure all marketing operations are compliant with relevant data privacy regulations (e.g. GDPR) working closely with Legal/Compliance teams as needed.
About You
Minimum of 2-3 years of experience in the similar role
Advanced Pardot (Marketing Cloud Account Engagement) experience essential with Pardot certification a plus.
Experienced user of Advanced Excel and Salesforce with additional exposure to broader Marketing Technology ecosystems such as Asana GlobalMeet Cognism and ABM platforms.
Experience working in a B2B marketing role
Detail orientated and results focused
Analytical and decision-making attributes
Data literate familiar with marketing campaign methods that utilise data
A self-starter with the ability to manage own workload across multiple projects
Strong data analysis skills with the ability to extract and interpret data from various sources
Able to advocate best practice and compliance
Strong relationship building skills with an ability to communicate across a range of stakeholders whilst avoiding technical jargon
Experience of using AI to develop use of technology within a Marketing department.
Strong stakeholder and project management skills with the ability to focus on the highest value tasks that will drive the biggest impact.
Excellent communication skills both written and verbal.
Strong commercial acumen with the ability to understand the impact of projects.
Strong problem-solving skills with the ability to think creatively & drive innovation
Expectations
We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment but this may be subject to change in the future.
The nature of this role precludes it from consideration for part-time or flexible working arrangements
Due to the global nature of the team a degree of flexible working will be to accommodate different time zones.
Wood Mackenzie Values
Inclusive we succeed together
Trusting we choose to trust each other
Customer committed we put customers at the heart of our decisions
Future Focused we accelerate change
Curious we turn knowledge into action
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at
If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
