Digital Marketing Coordinator

Status: Full-time exempt

Schedule: M-F 8.30 a.m. 4.30 p.m. including occasional evening and weekend work

Reports to: Digital Marketing Manager

Direct reports: None

Start date: ASAP

Location: Chicago IL USA

About Us:

IES Global is a not-for-profit study abroad and internship provider dedicated to transforming the lives of nearly 10000 students annually through unparalleled study abroad experiences. From our headquarters in Chicago we offer 400 programs in 85 locations worldwide partnering with 500 colleges and universities to create authentic educational experiences that exceed expectations.

IES Global comprises a collective of brands including IES Abroad IES Internships Customized & Faculty-Led Programs and the Study Abroad Foundation (SAF). We champion meaningful academic and cultural education integrate diverse perspectives prioritize student health and safety and strive to better the world through our Global Good Commitment.

For nearly 75 years we have been a trusted leader in global education committed to diversity equity inclusion and anti-racism. We actively recruit underrepresented students and provide millions in scholarships each year celebrating a diverse student body that reflects the vibrant cultures we engage with. Our commitment extends to our diverse team fostering an inclusive welcoming workplace where talents from various backgrounds collaborate and grow.

Join us at IES Abroad and become part of a community dedicated to creating global leaders and life-changing experiences.

Summary of position:

A member of the Marketing Department the Digital Marketing Coordinator manages the website at large from an inventory brand style and voice perspective across and within our portals. From crafting and maintaining core content to managing contributions from content creators across the organization the Digital Marketing Coordinator is a user experience visionary whose curiosity and creative approach is balanced by an eye for consistency and efficiency. This Coordinator works closely with the team to interpret data from our website and implement search engine optimization strategy to our main webpages. To ensure a cohesive experience this strong writer will also support CRM campaigns that help guide a student through the predeparture process. A strategic creative the Digital Marketing Coordinator is a user-first innovator who is always looking for ways to elevate our digital experience for both users and contributors.

Essential job responsibilities & duties:

Online Content Management & Design

• Set the content strategy for the IES Abroad website including what content is created when where why by whom and for how long

• Serve as visionary for the web user experience and campaign user experience from application to confirming a students spot on the program

• Create and maintain all content in the main menu of the website with particular ownership of and strategy for high-level branding and product marketing (who we are what we do and what we offer pages including all destinations and programs)

• Develop and maintain a calendar for updating content to ensure the website remains relevant and correct in collaboration with Digital Content & SEO Coordinator

• Ensure prompt elimination of content errors or content that is out of date as well as work with Assistant Director of Web Strategy & Development to eliminate technical errors

• Write highly polished clear concise and grammatically correct copy that is consistent with brand voice and in-line with SEO best practices

• Work closely with Design team to keep imagery and overall look and feel on brand fresh and engaging

• Manage the implementation of new programs and program updates on the website leading the process across departmental contributors

• Lead documentation training and vision surrounding the website and best practices

• Liaise with other departments about web best practices and procedures

• Advocate for content priorities within the web team with the Assistant Director of Web Strategy & Development designing new structures within the site when necessary to support content needs

• Contribute to the Content Team collaborating on how web efforts can support campaigns be bolstered with original content or promote branding continuity across channels

Search Engine Optimization

• Collaborate with Digital Content & SEO Coordinator to implement a holistic SEO strategy across all web content

• Communicate results of SEO optimization to various levels including the management team to encourage business decisions based on data

• Optimize existing copy and landing pages with SEM strategy

Email Campaigns

• Collaborate with other departments to create new CRM campaigns (email text and other mediums) that nurture students through the journey

• Proactively enhance existing CRM campaigns to maximize tools and strategy will also send one-off marketing emails to prospective students and partial applicants in our system

Additional Marketing Responsibilities

• Participate as the Marketing representative in interdepartmental program development teams managing the marketing and catalog content for those programs.

• Support Digital Marketing Manager to define success metrics and key performance indicators

• Other marketing duties as assigned

• Commit to and demonstrate values and promotion of diversity equity inclusion and anti-racism.

Benefits Eligible

Yes

IES Abroad offers a wide range of benefits for eligible employees including health retirement and paid time off. Information about the benefit click on IES Abroad Benefits Guide to view.

How to Apply:

All applicants should submit an application includingcover letterresume andsalary requirementsby clicking Apply at the top of this page.

Please visit for more information about working at IES Abroad. If you require an accommodation with the application process please emailus: .

Equal Opportunity Employment:

IES Abroad is an equal opportunity employer and encourages applications from all qualified candidates. We strive to treat people with respect; fully utilizing employees abilities and promoting workforce diversity.

We are proud to be an equal opportunity employer and do not discriminate against any applicant on the basis of race color ancestry sex (including pregnancy) age national origin citizenship religion marital status disability sexual orientation gender identity and/or expression veteran status and/or any other status protected by applicable laws.