Lifecycle Marketing Manager

As a Lifecycle Marketing Manager you will work with the team to support the execution and optimization of multi-channel marketing strategies (email SMS sales support and servicing communications) across the customer lifecycle. Working closely with cross-functional partners youll help shape and deliver marketing campaigns that are personalized timely and aligned with Achieves business goals.

What Youll Do:

• Strategy & Planning

• Partner with senior team members to develop targeted segmented and personalized lifecycle campaigns across all customer stages.

• Contribute to ongoing message refinement customer journey improvements and optimization planning.

• Leverage customer insights and feedback to help shape relevant messaging strategies.

• Execution (Tactical)

• Build and launch lifecycle campaigns within marketing automation tools (e.g. Salesforce Insider).

• Write briefs collaborate with creative partners and support campaign QA.

• Partner with internal marketing teams to support integrated campaign efforts.

• Analysis

• Review and interpret performance metrics such as open rates CTR and conversion rates to identify areas for optimization to drive business level KPIs.

• Assist in developing reporting and insight decks to communicate campaign results and learnings.

• Optimization & Experimentation

• Support A/B testing plans and experimentation roadmaps focused on improving engagement and conversion.

• Participate in brainstorming and implementation of improvements to customer journeys based on test learnings and performance trends.

• Cross-functional Collaboration

• Work closely with stakeholders across Product Sales Servicing Legal/Compliance and Engineering to ensure campaigns meet requirements and align with business goals.

• Participate in regular cross-team meetings to support project alignment and execution.

Qualifications :

• 46 years of experience in marketing preferably in lifecycle CRM or digital communications.

• Experience in email and SMS campaign development from build to performance analysis.

• Familiarity with marketing platforms such as Salesforce Marketing Cloud Insider Iterable HubSpot or similar. Particularly an understanding of how multi-channel LCM can drive consumer engagement and conversion impacts

• Ability to translate customer behavior data into actionable marketing strategies.

• Strong project management skills attention to detail and comfort working in cross-functional environments.

• Excellent verbal and written communication skills.

• Strong interest in financial products or fintech experience is a plus.

   

Additional Information :

Achieve well-being with:

• Hybrid and remote work opportunities

• 401 (k) with employer match

• Medical dental and vision with HSA and FSA options

• Competitive vacation and sick time off as well as dedicated volunteer days

• Access to wellness support through Employee Assistance Program Talkspace and fitness discounts

• Up to $5250 paid back to you on eligible education expenses

• Pet care discounts for your furry family members

• Financial support in times of hardship with our Achieve Care Fund

• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Work from home/hybrid:

We are proudly offering hybrid options in the Phoenix AZ metro market. In other locations throughout the country we offer work from home in the following states: California Georgia Kansas New Mexico Texas Utah & Washington
 

Join Achieve change the future.
 

At Achieve were changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth youll get to be a part of their journey to a better financial future. Were proud to have over 3000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona California and Texas. We are strategically growing our teams with more remote work-from-home opportunities every day to better serve our members. A career at Achieve is more than a jobits a place where you can make a true impact have a sense of belonging establish a fulfilling career and put your well-being first.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader.

Remote Work :

No

Employment Type :

Full-time