Marketing Automation Manager

ROLE SUMMARY:

We are seeking a strategic and dynamic Digital Marketing Manager to lead our digital marketing efforts across the ASEAN region. This role is ideal for a results-driven marketer with a strong track record in digital campaign management stakeholder engagement and team leadership. As the regional digital lead you will play a critical role in driving brand visibility engagement and lead generation through data-informed strategies and integrated channel execution. If you thrive in a fast-paced matrixed environment and are passionate about elevating digital performance across diverse markets wed love to hear from you.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Lead Digital Campaign Strategy & Execution: Develop and execute integrated digital marketing campaigns across key channels including social media content email and paid media. Use performance data to guide strategy set clear KPIs manage budgets and continuously optimize to drive visibility engagement and conversions.
• Channel & Performance Optimization: Monitor and evaluate the effectiveness of digital channels and tactics. Leverage analytics tools to gain actionable insights improve channel mix and maximize the return on digital marketing investment.
• Stakeholder & Internal Client Management: Act as the digital marketing lead and service partner for the ASEAN region to internal business units and project teams. Translate business objectives into digital strategies ensure timely and quality execution and maintain strong communication and alignment with stakeholders.
• Team Leadership & Development: Manage and grow a high-performing in-house digital marketing team. Provide clear direction mentor team members and foster a collaborative and results-driven environment.
• Content Oversight & Brand Alignment: Oversee the development of digital marketing content to ensure accuracy consistency and alignment with brand voice and campaign goals across all platforms.
• Champion Digital Best Practices: Serve as a digital marketing thought leader for the organization. Partner with the L&D team to drive capability-building initiatives facilitate knowledge sharing and elevate the overall performance and productivity of the wider marketing organization.

Qualifications :

• Bachelors degree or above preferably in Marketing Digital Media Communications or a related field.
• 5 years of relevant digital marketing experience with proven success in campaign planning & execution stakeholder management and team leadership.
• Proficient in digital platforms and tools including SEO/SEM social media Google Analytics and marketing automation tools such as Eloqua/Marketo.
• Rich experience with email and other direct marketing channels such as SMS and WhatsApp.
• Strong technical mindset with eagerness to master new technologies capable of gathering user feedback from ASEAN markets and translating it into actionable feature improvement recommendations.
• Proven track record working effectively with diverse stakeholders across departments combined with experience designing and delivering comprehensive training programs for internal users.
• Strong analytical and strategic thinking skills with the ability to interpret data and translate insights into effective marketing actions.
• Experience leading marketing automation projects from conception to completion with exceptional communication skills to articulate complex technical concepts to both technical and non-technical audiences.
• Excellent communication and stakeholder management abilities. Comfortable working across multiple internal teams in a matrixed environment.
• Strong content and messaging skills with attention to brand consistency and audience impact.
• Strong can-do and high self-motivation. Demonstrated experience in leading mentoring and motivating marketing teams.
• Language requirement: English is required; proficiency in Chinese/Mandarin is a strong advantage.

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at   

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time