drjobs Copywriter

Copywriter

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1 Vacancy
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Job Location drjobs

London - UK

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Can you create original content and craft persuasive copy that drives conversions across landing pages emails and ads Were looking for a talented B2B Copywriter to join our Demand Generation team and play a crucial role in fueling our marketing and sales success.

Landing Page Funnel & Website Copywriting:

  • Craft persuasive user-focused copy for website landing pages product pages and conversion funnels ensuring alignment with CRO objectives to boost engagement and conversions.
  • Develop and refine website content for key pages (ad hoc/as needed) to improve conversion rates user experience and support SQL generation.

A/B Testing and Optimization:

  • Develop and refine copy variations (e.g. headlines CTAs body content) for rigorous A/B testing across all digital assets.
  • Analyze performance data to iterate on copy and continuously improve conversion rates.

Advertising Copy Development:

  • Write compelling high-performing ad copy for Google (Search Display) LinkedIn and other social media campaigns optimized for click-through rates (CTR) MQLs and conversion.

Email Campaign Copy:

  • Create and optimize email content (e.g. nurture sequences newsletters) for lead generation nurturing and retention focusing on high-performing subject lines body copy and CTAs to drive engagement and conversions.

Customer Insights and Research:

  • Leverage audience insights customer feedback market research and competitor analysis to inform and refine copy strategies ensuring messaging is resonant and effective.

SEO-Driven CRO Copywriting & Thought Leadership:

  • Develop and write one in-depth SEO-optimized article integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs while combining product know-how brand voice and SEO keywords into a coherent whole.
  • Create engaging organic social media posts to build our brand community distribute content and drive traffic.

Strategic Content & Reporting:

  • Research and write diverse reports ranging from persuasive marketing collateral to data-driven technically accurate academic-style reports serving as high-value lead magnets and establishing thought leadership.
  • Craft insightful LinkedIn posts for key personnel.

Foundational Messaging:

  • Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice.

Qualifications :

Education: Bachelors degree (or equivalent experience) in English Journalism Marketing Communications or a related field.
Experience: 3-5 years of experience creating high-converting copy for B2B (ideally IT/SaaS) 
Writing Skills: Exceptional writing editing and proofreading abilities with a diverse portfolio demonstrating a range of B2B SaaS writing styles including persuasive marketing/conversion copy (ads emails landing pages) and research-driven academic/technical style reports or white papers.
Creative & Strategic Thinking: Ability to develop creative engaging marketing narratives and produce clear concise technically accurate reports while strategically considering data insights business objectives and campaign goals.
Analytical & Optimization Skills: Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM with experience in developing copy for A/B tests interpreting results and utilizing audience research to inform copy decisions.
Collaboration & Organizational Skills: Excellent interpersonal and communication skills to collaborate effectively with diverse stakeholders; highly adaptable with strong organizational and time-management abilities to manage multiple projects and meet deadlines.


Additional Information :

Why join our team
Culture and Growth: 

  • Global team with a creative innovative and welcoming mindset.
  • Rapid career growth and opportunity to be an outstanding and visible contributor to the companys success.
  • Freedom to create your own success story in a high performance environment.
  • Training programs and Personal Development Plans for each employee

Benefits: 

  • 32 days of holidays (including bank holidays)
  • Work from Home Equipment allowance
  • Flexible Work from Home - 2 days remote a week 3 days in office
  • Flexible Work from Long Distance - 4 weeks a year 
  • 12 Weeks Paid Maternity and Paternity Leave 
  • Pet friendly office 
  • Sponsored Learning Opportunities
  • Cycle2work scheme
  • Team Socials
  • Annual Leave purchase (up to 5 extra days)

Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!


Remote Work :

No


Employment Type :

Full-time

Employment Type

Full-time

Department / Functional Area

Marketing

About Company

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