Copywriter
Copywriter
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Job Description
Can you create original content and craft persuasive copy that drives conversions across landing pages emails and ads Were looking for a talented B2B Copywriter to join our Demand Generation team and play a crucial role in fueling our marketing and sales success.
Landing Page Funnel & Website Copywriting:
- Craft persuasive user-focused copy for website landing pages product pages and conversion funnels ensuring alignment with CRO objectives to boost engagement and conversions.
- Develop and refine website content for key pages (ad hoc/as needed) to improve conversion rates user experience and support SQL generation.
A/B Testing and Optimization:
- Develop and refine copy variations (e.g. headlines CTAs body content) for rigorous A/B testing across all digital assets.
- Analyze performance data to iterate on copy and continuously improve conversion rates.
Advertising Copy Development:
- Write compelling high-performing ad copy for Google (Search Display) LinkedIn and other social media campaigns optimized for click-through rates (CTR) MQLs and conversion.
Email Campaign Copy:
- Create and optimize email content (e.g. nurture sequences newsletters) for lead generation nurturing and retention focusing on high-performing subject lines body copy and CTAs to drive engagement and conversions.
Customer Insights and Research:
- Leverage audience insights customer feedback market research and competitor analysis to inform and refine copy strategies ensuring messaging is resonant and effective.
SEO-Driven CRO Copywriting & Thought Leadership:
- Develop and write one in-depth SEO-optimized article integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs while combining product know-how brand voice and SEO keywords into a coherent whole.
- Create engaging organic social media posts to build our brand community distribute content and drive traffic.
Strategic Content & Reporting:
- Research and write diverse reports ranging from persuasive marketing collateral to data-driven technically accurate academic-style reports serving as high-value lead magnets and establishing thought leadership.
- Craft insightful LinkedIn posts for key personnel.
Foundational Messaging:
- Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice.
Qualifications :
Education: Bachelors degree (or equivalent experience) in English Journalism Marketing Communications or a related field.
Experience: 3-5 years of experience creating high-converting copy for B2B (ideally IT/SaaS)
Writing Skills: Exceptional writing editing and proofreading abilities with a diverse portfolio demonstrating a range of B2B SaaS writing styles including persuasive marketing/conversion copy (ads emails landing pages) and research-driven academic/technical style reports or white papers.
Creative & Strategic Thinking: Ability to develop creative engaging marketing narratives and produce clear concise technically accurate reports while strategically considering data insights business objectives and campaign goals.
Analytical & Optimization Skills: Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM with experience in developing copy for A/B tests interpreting results and utilizing audience research to inform copy decisions.
Collaboration & Organizational Skills: Excellent interpersonal and communication skills to collaborate effectively with diverse stakeholders; highly adaptable with strong organizational and time-management abilities to manage multiple projects and meet deadlines.
Additional Information :
Why join our team
Culture and Growth:
- Global team with a creative innovative and welcoming mindset.
- Rapid career growth and opportunity to be an outstanding and visible contributor to the companys success.
- Freedom to create your own success story in a high performance environment.
- Training programs and Personal Development Plans for each employee
Benefits:
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week 3 days in office
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
