Paid Search Director

Paid Search Director

Full-time.

Based in London UK (Hybrid - 2 days in office).

About Greenpark

Greenpark is a global award-winning performance-driven content leader and brand publishing Purposeis to help brands create meaningful connections that impact peoples lives through performance-driven contentfor search and social. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.

About the role

As a Paid Search Director you will lead the strategic planning execution and optimization of paid search (PPC/SEM) campaigns across various platforms (Google Ads Bing Ads etc.). This role will be responsible for driving performance marketing strategies to achieve business objectives managing budgets mentoring a team and staying ahead of industry trends.

What youll do

• Develop and lead end-to-end paid search strategies across multiple channels.

• Oversee execution of PPC campaigns to ensure performance goals (ROI CPA ROAS) are met or exceeded.

• Manage and mentor a team of paid search managers/specialists fostering a high-performance environment.

• Conduct keyword research campaign planning ad copy creation A/B testing and bid management.

• Collaborate with cross-functional teams (SEO Creative Content etc) to align search strategies with broader marketing goals.

• Monitor and report on campaign performance providing actionable insights and recommendations.

• Manage large budgets effectively ensuring efficient spend and revenue generation.

• Stay updated on industry trends algorithm changes and new ad products to inform strategy.

• Ensure campaign compliance with brand guidelines and industry regulations.

• Optimize landing pages in collaboration with UX/CRO teams to maximize conversions.

About you

• Bachelors degree in Marketing Business Communications or a related field.

• 5 years of experience in digital marketing with at least 3 years in a leadership role focused on paid search.

• Proven track record managing PPC budgets and delivering strong ROI.

• Deep expertise in platforms like Google Ads Bing Ads SA360 and Google Analytics.

• Strong analytical skills and experience with data-driven marketing strategies.

• Proficiency with bid management tools and platforms (e.g. Marin Kenshoo Skai).

• Experience with eCommerce B2B or lead generation performance marketing campaigns.

• Excellent communication project management and leadership skills.

• Google Ads and/or Microsoft Advertising certifications preferred.

• Familiarity with additional channels (e.g. paid social programmatic) is a plus.

• You live & breathe Greenparks core valueschampioning openness respect innovation and teamworkso that every interaction both internally and externally reflects our commitment to our values.

How well support you

• 25 days of holidays per year UK bank holidays and your birthday off.

• Christmas Closure - (extra days on top of your holiday allowance)

• A monthly entertainment subscription paid by the company (e.g. Amazon Prime Netflix Spotify etc)

• Private pension and private healthcare insurance.

• Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).

• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).

• Referral Bonus Scheme.

• Social Events Join us for our major annual social events: Spring Summer Halloween and Christmas parties plus many other ad-hoc events.

• Enhanced maternity/paternityleave allowances.

• WFA policy work from abroad for up to 4 weeks per year.

• Yearly Calm subscription

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience:

Director