EVP, Chief Retail & Marketing Officer
EVP, Chief Retail & Marketing Officer
Posted on :
24-05-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
24-05-2025
Job Description
Executive Vice President Chief Retail & Marketing Officer
ur mission is to create exceptional experiences for our customers that help them achieve their dreams and we seek extraordinary individuals with the talent and passion to help us bring those dreams to life.
Are you looking for a fulfilling career with a dynamic company culture growth opportunities and the chance to make a real impact At North American Savings Bank (NASB) we pride ourselves on delivering top-notch customer service and financial solutions to support our customers achieve their dreams whether its buying their first home or planning for retirement. We believe exceptional customer service starts with an outstanding work culture that rewards hard work provides the right tools for success and values a healthy happy team. With over 92 years of success and continued growth NASB is seeking new team members eager to grow with us!
Wearecurrently looking for an EVP Chief Retail & Marketing Officer to join our Retail Deposits Banking Operations Marketing teams.
Job Summary
The EVP and Chief Retail and Marketing Officer is a key member of the banks executive leadership team responsible for leading and aligning the banks retail deposit operations customer service functions and marketing strategies. This role oversees strategic initiatives that drive customer acquisition and retention across both deposit and lending channels. The role carries full P&L accountability and is central to the growth and profitability of a $3 billion national bank with a mix of locally sourced deposit products and nationally sourced lending products. The ideal candidate has a strong leadership background is adaptable emotionally intelligent (EQ) and has prior experience in C-Level roles such as Chief Marketing Officer Chief Retail Officer or Chief Operations Officer.
What you can expect to work on
Strategic Leadership & Execution:
- Develop and execute the banks retail banking and marketing strategy to support overall business objectives including growth profitability and customer experience goals.
- Lead enterprise-wide initiatives focused on customer acquisition retention and product penetration across both deposit and lending channels.
- Design and implement strategies to diversify deposit and loan origination channels including online platforms niche real estate segments and referral/repeat business networks.
- Partner with executive leadership to shape long-term strategic direction and optimize P&L performance including ways to optimize the banks acquisition costs and cost of funds structure.
Marketing & Brand Strategy:
- Lead the Marketing team in building a national brand strategy with a focus on digital channels (SEO content marketing paid media) and local community engagement.
- Align brand messaging with core banking values target audience and regulatory standards.
- Use data-driven segmentation to personalize messaging and offers based on geography financial behavior and product needmaximizing ROI on every customer acquisition dollar.
- Identify evaluate and build a diversified mix of acquisition channelsincluding SEO digital advertising partnerships affiliates referral programs and relationship-driven sourcingto reduce dependence on any single channel and optimize acquisition costs.
- Create marketing initiatives aimed at attracting stable cost-effective depositorsfocusing on customer segments that value security relationship-based service or convenience over rate alone.
Retail & Deposit Operations Oversight:
- Oversee all customer-facing deposit operations and service functions across local branches.
- Ensure operational excellence and consistent customer experience across branch and digital channels.
- Drive deposit growth through relationship development effective service delivery and sales leadership.
Lending Channel Support:
- Support the lending business through targeted marketing lead generation and borrower relationship development for Non-QM mortgages and construction/development loan products.
- Collaborate with lending leadership to drive loan volume via national digital channels and relationship-driven sourcing.
- Develop lead generation strategies for Non-QM and construction/development loans targeting borrowers who align with the banks credit risk appetite and offer higher yield potential.
- Establish strategic alliances and referral networks (e.g. real estate professionals financial advisors online platforms) to enhance customer acquisition efficiency and access untapped markets.
Executive Management & Governance:
- Serve as a key contributor to the executive leadership team actively participating in enterprise planning risk management business forecasting and strategic decision-making.
- Ensure compliance with applicable laws regulations and internal policies across all areas of responsibility.
- Report directly to the President and Chief Executive Officer (CEO) providing clear and concise updates on the performance of the lending and operations department.
- Present strategic insights and key performance metrics to the board of directors and executive leadership.
Executive Leadership Responsibilities:
- Strategic Vision & Execution: Demonstrate the ability to develop communicate and execute a clear strategic vision that aligns with the organizations mission long-term goals and financial objectives.
- Enterprise-Level Decision Making: Lead with a broad enterprise-wide perspective; balance competing priorities while driving value creation operational excellence and sustainable growth
- Talent Development & Culture Building: Recruit mentor and retain high-performing leadership teams. Champion a high-integrity performance-driven culture that values innovation accountability and diversity.
- P&L Ownership: Exercise full accountability for business line or enterprise P&L performance. Consistently deliver on financial operational and strategic goals through disciplined execution and risk-aware leadership.
- Directly manage:
- SVP Banking Operations Officer
- VP Branch Sales Manager
- VP Marketing Manager
- Other functional leaders in customer service and deposit operations
What you offer us
- Bachelors degree in Business Marketing Finance Accounting or related field (MBA or advanced degree preferred).
- Minimum 15 years of progressive leadership experience in retail banking marketing or financial services with at least 5 years in an executive role or an appropriate combination of education and experience.
- Prior experience in C-Level roles such as Chief Marketing Officer Chief Retail Officer or Chief Operations Officer and part of an Executive Leadership Team is preferred.
- Proven track record of leading cross-functional teams and delivering measurable growth and profitability in a P&L role.
- Strong understanding of deposit operations customer experience digital marketing and modern banking trends.
- Preference for candidates with experience in developing and managing online deposit acquisition strategies that are cost-effective and scalable.
- Experience in diversifying deposit and lending channels including online platforms SEO niche real estate lending referral networks and ability to develop repeat business channelsis highly desired.
- Excellent leadership communication and strategic planning skills.
Soft Skills & Personal Qualities:
- Strategic Thinking Ability to see the big picture anticipate industry shifts and align short-term actions with long-term vision.
- Executive Presence Confidence poise and clarity in communication that inspires trust and respect at all levels from boardrooms to team meetings.
- Emotional Intelligence (EQ) Strong self-awareness empathy and the ability to manage emotions and interpersonal relationships with tact and effectiveness.
- Customer-Centric Mindset - Intuitively focused on customer experience loyalty and advocacy balancing this with profitability and operational goals.
- Resilience Maintains focus and drive through setbacks and challenges demonstrating tenacity optimism and a solutions-oriented attitude.
Work Environment
- This position is based in our KCMO corporate office primarily in-office with flexible Friday work-from-home.
- Flexibility - work-from-home days may be adjusted based on business needs and conditions.
- office.
- Occasional business travel.
Physical Requirements:
- Ability to lift/carry up to 25 pounds occasionally.
- Ability to remain stationary (sitting or standing) for prolonged periods.
- Ability to conduct keyboard/computer work for extensive periods.
- Ability to communicate clearly (understand/be understood) with customers in person or over the phone/computer.
What we offer you
NASB offers competitive compensation and excellent benefits packages including:
- Comprehensive health insurance options including medical dental and vision coverage.
- 401(k) retirement plan with immediate employer match.
- Generous paid vacation sick and personal days. Plus enjoy a bonus day off for your birthday!
- Exclusive mortgage and banking benefits.
- Paid holidays volunteer time off and free parking at NASB facilities.
- Employee referral bonuses and internal training programs to help reach your career goals.
If you have any questions please contact .
Note: This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform any other related duties as may be required. The employer has the right to revise this job description at any time. The job description is not to be construed as a contract for employment. North American Savings Bank (NASB) is an Equal Opportunity/Veterans/Disabled employer.
Required Experience:
Chief
Employment Type
Full Time
Key Skills
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