Google & Microsoft Ads Manager

This is a remote position.

Position Overview:

The Google & Microsoft Ads Manager is responsible for managing and scaling all paid search and display campaigns across Google Ads and Microsoft Advertising (Bing). This role ensures Nomad Internet appears in highintent searches with optimized ad copy budget control and highconverting landing page alignment. The manager must maintain strict oversight of keyword performance Quality Scores CPL and ROAS while executing structured testing strategies. This position reports directly to the Ads Manager and supports broader crossplatform ad efforts through daily reporting insights and execution.

1. Campaign Setup & Daily Execution

• Build and manage search display Performance Max and remarketing campaigns
  

• Maintain keyword structure by match type intent and funnel stage
  

• Write and rotate ad copy based on offer location and seasonal timing
  

• Launch ad extensions (callouts sitelinks phone location) to maximize coverage
  

• Monitor campaign health performance drops and disapprovals daily
  

2. Performance Optimization & Testing

• Conduct A/B tests across ad copy headline variants and display creatives
  

• Pause or restructure lowperforming ad groups and reallocate budget to top performers
  

• Track Quality Scores search impression share CPC and conversion rates
  

• Test new bid strategies (manual CPC tCPA Maximize Conversions) based on performance
  

• Ensure proper attribution via UTM tagging pixel tracking and conversion goals
  

3. Keyword Management & Funnel Strategy

• Conduct keyword research monthly to identify new opportunities
  

• Maintain negative keyword lists to reduce lowquality clicks
  

• Align keyword strategy with geographic targeting customer types and seasonal trends
  

• Manage remarketing lists and ensure audience layering is active on all campaigns
  

• Coordinate landing page targeting with CRO team for conversion rate optimization
  

4. Reporting & Communication

• Submit daily ads performance snapshot to Ads Manager by 10:00 AM:
  

  • Spend
    

  • Conversions
    

  • CPL
    

  • ROAS
    

  • Topperforming keywords
    

  • Any optimization actions taken
    

• Provide weekly reporting on campaign health trend analysis and testing status
  

• Maintain keyword performance tracker and ad grouplevel efficiency score
  

• Escalate platform issues or performance anomalies immediately
  

Key Objectives & Results (OKRs):

Objective 1: Lower CostPerLead (CPL)

• Reduce blended CPL across Google and Microsoft by 15% in first 60 days
  

• Maintain belowtarget CPL across priority ad groups at all times
  

• Eliminate nonconverting keywords or placements weekly
  

Objective 2: Improve Return on Ad Spend (ROAS)

• Increase ROAS by 20% within Quarter 1
  

• Shift 20% of spend to topconverting search terms
  

• Maintain 100% UTM tagging and proper conversion tracking
  

Objective 3: Expand Keyword Coverage and Conversion Volume

• Launch 2 new keyword clusters per week
  

• Add 100 new longtail terms monthly
  

• Improve search
  

Objective 4: Maintain Full Platform Compliance and Visibility

• Keep all ads compliant with Google and Microsoft advertising policies
  

• Monitor and resolve disapprovals within 24 hours
  

• Ensure 100% tracking integrity via conversion actions GA4 and linked accounts
  

Position Requirements:

• Must manage all Google and Microsoft ad accounts with full daily ownership
  

• Must track and improve all key performance metrics for paid search and display
  

• Must collaborate with Ads Manager CRO team and landing page designers
  

Requirements

• 4 6 years experience managing highvolume paid search accounts (Google and Microsoft)
  

• Deep understanding of keyword strategy bidding logic campaign structure and attribution
  

• Proven success in scaling leads while lowering CPL and increasing ROAS
  

• Strong command of UTM tracking GA4 Google Tag Manager and platform analytics
  

• Familiarity with Performance Max Dynamic Search Ads and remarketing audiences
  

• High attention to detail optimization discipline and responsive communication habits