Editorial Director, Audience

POLITICO is looking to hire a Director Audience based out of DC to lead our audience growth strategy for the DC market. Were looking for someone with a deep familiarity of the DC audience and expertise in analytics who can also think creatively about how to get our audience the information they need and quickly. This person will craft both O&O and off-platform strategies and craft our off-platform DC-voice. The ideal candidate will partner with leaders in our newsroom to aid the editorial decision-making process by helping set audience strategy and goals analyzing coverage trends and routinely assessing the performance of our key audience distribution strategies. This role will help editors make informed decisions on coverage bets user engagement trends and audience insights to enhance the overall audience reach and interaction across our DC products. They will collaborate with departments throughout the company including but not limited to Marketing Product and addition to helping build long-term strategies for the DC portfolio this role will help oversee our daily and weekly news analytics and audience strategy operation. This will be a hands-on role and being able to jump in to optimize for SEO post on social and frame headlines will be an expectation.

This role will play an important role in understanding industry trends and maintaining our competitive understanding of social search and other third-party platform referrals especially as it relates to the tools and websites relevant to the DC audience. The right candidate is creative understands data tools and knows how to apply their analytical mindset to content. This is a hands-on job and digging skills are required.

What Youll Do:

• Work with Editorial (Congress Playbook and White House) & Audio/Video teams in crafting and monitoring audience strategy and with Data & Product teams on KPIs across franchises and formats
• Develop a voice & strategy for our off-platform DC audience
• Analyze audience data identify trends and provide timely recommendations that contribute to informed journalistic decisions
• Work with partners throughout the newsroom globally to craft rollout plans for new and/or major audience initiatives and coverage moments
• Understand new emerging platforms and opportunities
• Build and experiment with creative audience strategies for how to promote our journalism
• Write clear and concise memos competitive analyses and strategic briefs on audience growth opportunities for the newsroom

What Youll Need:

• Bachelors degree in communication journalism marketing data science or analytics or an equivalent combination of education and experience working with data
• Deep familiarity with the DC market & audience
• Newsroom experience preferred
• 3-4 years of experience in analytics with a preference for content analytics: advanced/expert ability usingtools like Excel Adobe Analytics GA4 Looker/Data Studio Big Query SQL Tableau Google Ad Manager or other similar platforms
• Experience with platform-specific data tools such as Emplifi CrowdTangle Tubular Exact Target and other analytic and data tools
• Experience identifying analyzing and using data to independently test theories confirm assumptions and measure success via iteration and with attention to detail
• Ability to build relationships with leaders and editors to understand their editorial priorities and translate data points into actionable insights
• Excellent communication skills both written and verbal to effectively convey findings and recommendations to diverse stakeholders
• News and editorial judgement ability to discern what is valuable to our core readers
• A desire to work in and create an innovative forward-thinking and collaborative culture

We value our people.Clickherefor more on what we offer and what its like to work for POLITICO.

Lets keep in touch.You can view our list of open positionshereand email us. We hope to see your application soon!

About us

POLITICO illuminates the forces shaping global power. Since 2007 we have delivered intelligence that anticipates tomorrows headlines not reports on yesterdays news. As politics has increasingly become the defining force of our era our work has never been more vital.

Cabinet secretaries and Ministers start their mornings with our analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move policy. We deliver the straightforward facts and clear-eyed analysis they need to navigate the most complex political landscape of our lifetimes.

Our 1100 publishing professionals across the worlds key democratic capitalsWashington Brussels London Paris Berlin Sacramento and New Yorkform the worlds premier politics and policy newsroom. We tell the story of how power really works by explaining who wields it and how they plan to exercise it connecting dots others miss and delivering scoops from sources others dont even know exist.

Innovation has always been a core tenet of our story. At launch we bet that depth would trump scale that talent would trump traffic and that politics would become central to modern 2011 we made another bet and launched POLITICO Pro to help decision-makers understand the business of government transforming both how they shape government action and the business of journalism itself.

These bets have made POLITICO the most successful digital news startup of its generation and the indispensable resource for leaders who shape the future. Today we are a rarity in media: a growing profitable and sustainable news organization.

POLITICO is a subsidiary of Axel Springer SE a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world believing that a free and informed society is essential to democracy. Learn more about Axel Springer.

Required Experience:

Director