Customer Communications Strategy & Implementation Manager - Lifecycle Management
Customer Communications Strategy & Implementation Manager - Lifecycle Management
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Salary Not Disclosed
1 Vacancy
Job Description
Key Responsibilities:
- You will be responsible for formulating optimal lifecycle solutions based on the customer cohort client requirements as well as internal insights and data.
- Partner with SMEs to develop a customer journey map that drives customer value and maximizes engagement and loyalty in the onboarding customer servicing and retention windows.
- Understand the value and are adept at various marketing / communications tactics and delivery channels including email direct mail inbound and outbound telesales webbased experiences etc. and utilize the most efficient and effective means to drive customer value.
- Ability to synthesize customer insights from across the organization such as NPS online ratings customer cancellation dispositions; and turn those insights into actions that improve customer retention.
- You are knowledgeable about testandlearn processes metrics tracking and postanalysis and utilize this knowledge to continuously analyze and improve lifecycle initiatives.
- You will assess and monitor the market for relevant lifecycle activities and best practices and stay abreast of what competitors are doing for retention activities.
- Ability to perform other LCM duties as assigned.
Qualifications:
- 5 years of experience handling communication strategy planning implementation in related areas such as an account manager in a marketing / advertising agency or company role in customer lifecycle management or marketing strategy & implementation.
- Experience in the home services or subscriptionbased business a plus.
- Strong competencies in planning and organization with the ability to juggle multiple initiatives while maintaining a focus on quality and effectiveness.
- Knowledgeable multichannel marketing strategist with background in campaign development and execution.
- Familiarity with programs such as Jira HubSpot Google Analytics SFMC Liferay and shared document platforms.
- Solid business acumen along with demonstrated work ethic integrity and professional conduct and appearance.
- Ability to produce and present clear concise and professionally written communications and executive presentations.
- Effective communication and interpersonal skills.
- Highly organized with attention to detail and ability to build and maintain relationships with internal and external partners.
- Exceptional leadership and task management abilities.
- Ability to adapt to changing market conditions and customer needs.
Education:
- Bachelors degree in business marketing communications or related field required.
Required Experience:
Manager
Employment Type
Full-Time
