Activation Agent, On-Premise- Orlando, FL
Activation Agent, On-Premise- Orlando, FL
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Salary Not Disclosed
1 Vacancy
Job Description
This is a fieldbased role based in Orlando FL that is responsible for the success of a portfolio of readytodrink bevalc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against onpremise goals and measured against those same outcomes.
The Activation Agent OnPremise will be responsible for the performance of Clients brands in a targeted set of onpremise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional educational experiential and merchandising opportunities.
You will engage customers to plan design and execute activities that will support sales growth within the channel. These activities will include but are not limited to:
- Drive brand presence performance and advocacy in select onpremise accounts using strategic engagement activities and businessfocused solutions
- Spotting activation opportunities and proposing Client brands as the solution to customers activating against those opportunities quickly & efficiently
- Install and maintain appropriate pointofsale/ printed materials within accounts that are clean and current
- Planning booking and deploying at bar consumer experiences
- Impart key brand attributes to clients trade and consumers
- Partner with clients sales team to identify commercial opportunities to support business growth
- Maintain open communication with Client & Agency stakeholders and support resources
- Complete accurate and timely management of agency initiatives including:
- Budget and expense management
- All reporting responsibilities
- Tracking and management of performance data using agencyappointed platforms
- Participation in all internal training initiatives
- Point of Sale asset and warehouse management
- Maintain all legal and marketing code guidelines
You will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan.
This evaluation will be focused on:
- Menu features (exceeding goals) in onpremise accounts within territory
- Brand visibility within onpremise accounts
- Bar team education/product trial
- Year on Year volume or share growth in partnership with clients sales team
- High rate of positive feedback across territory (going over and above with our client partnership in the field)
The physical demands of this role require the following:
- Bending squatting crouching and reaching climbing kneeling and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
The above is not a complete listing of all miscellaneous incidental or similar duties which may be required from day to day.
Qualifications :
- A minimum of 46 years experience in the beverage alcohol industry/hospitality preferred
- Confident and charismatic with excellent personal presentation and communication skills.
- Ability to tailor communications for a variety of on premise environments
- A selfstarter that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight
- Ability to travel a minimum of 25% of his/her working time including up to 5hrs driving time
- Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
- Computer and tablet literacy with the ability to use software applications including Microsoft Word Excel and PowerPoint and email programs such as Outlook
- Ability to use Business Information Tools including PowerBI VIP and specialized customer tools
- Proven track record in building good relationships with customers as well as internal associates
- Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges
- Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders)
- Able to lift up to 50 lbs
- Demonstrated strong oral written presentation and interpersonal communication skills
- Desire for mentorship and willingness to mentor others contribute to team culture
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards
Additional Information :
The base compensation range for this job classification is between $75000.00$90000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors including but not limited to prior employment history/jobrelated skills and qualifications length of service brand program and geographic location. This job classification is bonuseligible with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical Dental Vision 401k with match PTO time and more!
Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex sexual orientation gender identity or expression national origin citizenship disability genetics pregnancy protected veteran status or other characteristics protected by applicable federal state or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process in accordance with applicable law. To request an accommodation please contact .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
