Senior Manager, Marketing Effectiveness

About this Job 

The primary role of the Media Analytics Consultant is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources managing stakeholders delivering insights recommendations and tools related to media effectiveness to our clients.  

You will work together with some of the largest FMCG & Tech Durable companies helping them to make the right choices for their Media investment insights will influence decisions for some of todays leading global brands that covers social digital and traditional media activities both at a tactical and strategic level.  

He/she will be responsible for managing and coordinating all aspects of our client engagements which includes synchronization of required internal resources conducting analysis of results simulating client plans creating deliverable materials and supporting presentation/training/tool deliveries. This position is offsite and some travel is required. 

Responsibilities: 

• Solutioning Designing executing presenting and implementing analytic insights related to media analytics and tools to meet clients research objectives 
• Ensure proactive insights and actionoriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling with an ability to explain methodologies behind all key analytical solutions to the client 
• Work as a part of an international project team that helps FMCG & Tech Durable clients measure model optimize and consult on their Media activities 
• Manage team resources timelines and priorities both internally and externally sometimes consisting of moving targets and conflicting deadlines 
• Coordinate project execution between teams of experts this will involve liaison with clients publishers media agencies and remote NIQ teams. 
• Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation process improvements best practices skills development/coaching or crossfunctional initiatives 
• Drive client value successful implementation and ongoing usage/integration of analytic solutions focusing on activationbased outcomes. 
• Partner with the sales organization to grow the media effectiveness analytics business 
• Coordinate project execution between teams of experts this will involve liaison with clients publishers media agencies and remote NIQ teams. 

Qualifications :

General Skills & Competencies 

• Expertise in Manufacturer Marketing and Media functions as well as media agencies 
• Experience and expertise with media effectiveness analytics including marketing mix attribution model etc. 
• Strong logic deductive reasoning problem solving and critical thinking skills 
• Skilled & polished communicator including group presentations and storytelling 
• Robust project management skills 
• Demonstrated mastery in data analysis & application to client business issues including designing custom solutions to address client business objectives and deliver client value from the engagement 
• Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs Directors etc.)  
• Strong people management and team leadership skills to promote a strong team culture positive work environment and associate skills development 
• Able to work collaboratively with internal & external teams 
• Strong sense of urgency and accountability to drive client outcomes 
• CPG industry knowledge experience and acumen 
• Consistently drives best practices process improvements and thought leadership to advance the business 

Background and Technical Skills 

• Bachelors degree required 
• MBA or advanced/analytics degree preferred 
• 6 to 8  years of relevant experience in Market Research Consumer Packaged Goods Consulting Analytics Media  
• Strong analytic background and knowledge of statistical or data science methodologies and applications 
• Strong Marketing/Research background 

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

About NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:  Work :

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