Director of Brand Marketing
Director of Brand Marketing
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$ 140000 - 160000
1 Vacancy
Job Description
Whatever your journey Zola exists to serve the humans at the heart of every wedding: whether getting married attending or helping make it all happen. Thats why over 2 million couples have chosen Zola as their partner to help plan and celebrate every joyful and real moment from booking a venue to designing savethedates to registering for gifts and beyond. Twelve years in Zolas platform continues to bring couples unique visions to life with the most innovative tools expert advice and a trusted network of highlyrated vendors who make dreams a reality across the country. Whether at home or on the go with our awardwinning mobile app we make every step seamless and even delightful.
Were looking for a strategic creative and executionfocused Director of Brand Marketing to lead Zolas brand presence across PR social and key brand campaigns. Reporting directly to the CMO this person will be responsible for brand strategy storytelling and generating buzz across owned and earned channels.
Youll manage our social team external PR partners and lead brand initiatives from consumer insights to campaign execution partnering closely with peers on Growth Lifecycle Marketing Strategy Creative Product and across business teams.
In a nutshell success in this role is getting people talking about Zola. If you have a knack for generating buzz this role is for you.
Responsibilities
- Lead Zolas brand marketing strategyelevating how Zola shows up across every consumer touchpoint
- Concept and oversee execution of Zolas brand marketing campaigns using a blend of consumer insights timely cultural insights Zola data and product initiatives and a deep understanding of our brand identity.
- Manage the social media team ensuring content is highquality timely and brandaligned and always at the forefront of new trends
- Own PR strategy and execution managing external PR agency and freelance consultant to drive media coverage and cultural relevance
- Partner with internal teams (creative product customer service etc.) to ensure brand consistency across the full customer journey
- Lead consumer insights initiativesdesigning and analyzing brand health studies message testing and audience research
- Act as a key stakeholder in integrated campaign development helping shape narratives that support performance and brand goals
- Represent the voice of the customer across the organization advocating for storytelling consistency and brand strength
Requirements
- 68 years of brand marketing experience at consumerfacing brands or agencies
- Strong fluency in social strategy. Youre chronically online and extremely passionate about staying on top of evolutions in consumer behavior on new and emerging social channels
- Proven experience managing social media and PR teams (internal or agencyside)
- Strong strategic thinker with the ability to turn insights into compelling creative brand executions
- Track record of managing complex crossfunctional campaigns with clear ROI
- Excellent communication and presentation skills; comfortable working closely with executives and external partners
- A deep comfortability with getting scrappy moving quickly rolling up your sleeves and figuring things out
- Passion for weddings events or consumer lifestyle categories a plus
Why Youll Love Working at Zola
Were a team that cares deeply about our users our brand and one another. Youll have the chance to make a real impact on a brand couples loveand help shape the most meaningful moments in peoples lives.
The salary range for this role is $140000 $160000.
ABOUT ZOLA
Were Zola the wedding company that will do anything for love. Were reinventing the wedding planning and registry experience to make the happiest moment in our couples lives even happier. From engagement to wedding and decorating your first home Zola is there combining compassionate customer service with modern tools and technology all in the service of love.
We built our entire platform from the groundup in 2013 and quickly became the fastestgrowing wedding company in the country. Our team has deep experience creating awardwinning online and mobile products that are helpful intuitive and simply magical. Were proud to have investor partners including Female Founders Fund Comcast Ventures Goldman Sachs Canvas Ventures Thrive Capital and Lightspeed Venture Partners among others.
We are passionate about supporting all forms of love and were proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today and we encourage individuals from every race gender identity age sexual orientation ethnicity marital status religion and perspective to apply. Zola will always be a place where every employee couple wedding guest wedding vendor and partner will be respected and accepted and valued.
Our headquarters is in NYC. Come work with us!
Required Experience:
Director
Employment Type
Full Time
