Senior Media Planner/Buyer
Senior Media Planner/Buyer
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Job Description
We are PMG
Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG leverages business strategy and transformation creative media and insightsas well as its proprietary operating system Allito deliver cuttingedge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally and our work for ambitious brands like Apple Nike Sephora Experian Therabody Best Western Hotels & Resorts Creed Fragrances BNY Intuit CKE Restaurants Travelex and Whole Foods spans 85 countries.
Who You Will Be Working With
At PMG our Convergent Video & Audio team is at the forefront of blending traditional and digital media strategies helping brands create immersive crossplatform experiences that connect with audiences across TV streaming radio and emerging media channels. We craft highimpact campaigns that seamlessly integrate across multiple touchpoints ensuring brands reach the right audience at the right time with the right messagewhether theyre watching listening or engaging in new and evolving ways.
Youll work alongside media strategists creative teams analytics experts and top industry vendors executing campaigns that drive measurable results and fuel brand growth. From optimising placements and analysing performance trends to negotiating media buys and developing cuttingedge measurement solutions youll play a vital role in shaping how brands maximise their impact in an increasingly fragmented media landscape.
Beyond execution this role is about pioneering innovation in convergent mediatesting new ad formats leveraging audience insights and integrating datadriven strategies that enhance engagement and ROI. Youll have the opportunity to influence fullfunnel marketing strategies ensuring video and audio investments are aligned with broader brand and business objectives.
As a Senior Media Planner if youre passionate about datadriven media storytelling through audio and video and redefining the future of advertising this is the place to make an impact.
What You Will Do
- Lead the planning and execution of highimpact convergent video and audio campaigns.
- Develop strategies for optimising media placements across TV radio and digital platforms.
- Drive collaboration with crossfunctional teams including media creative and analytics.
- Evaluate marketing performance metrics and leverage datadriven insights for decisionmaking.
- Manage external partnerships with media vendors and negotiate optimal advertising placements.
- Contribute to forecasting and budget planning for media campaigns.
- Identify emerging trends and opportunities in convergent video and audio advertising.
- Deliver regular updates and actionable insights internally and externally to clients showcasing campaign results and offering recommendations for improvement.
- Mentor and support junior team members in their growth of Convergent Video/Audio within the Media and Marketing landscape.
The primary focus of this role is the Convergent Video/Audio channel ensuring excellence in strategy execution and performance. However responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.
What You Will Bring
- 5 years of experience in Convergent Video & Audio with a Bachelors degree or equivalent work experience.
- Strong expertise in marketing strategy planning and analysis ensuring datadriven media execution and optimisation.
- Proficiency in marketing metrics using insights to refine convergent video and audio campaigns.
- Experience in media planning & buying ensuring effective execution across digital and traditional platforms.
- Familiarity with convergent video and audio platforms optimising multichannel advertising strategies.
- Knowledge of geofencing Nielsen DMAs and crossscreen measurement tools like Vivvix VideoAmp and EDO to enhance targeting and effectiveness.
- Handson experience with digital and traditional ad platforms including Innovid and iSpot to track and optimise media performance.
- A commitment to curiosity and adaptability as a Continual Learner staying at the forefront of media innovation while prioritising client success with a CustomerFocused mindset that seeks opportunities to deliver meaningful value.
- A dedication to PeopleFocused leadership fostering collaboration innovation and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care tailored by geography.
- Pet Insurance: Protect your pets health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% companyfunded accounts to promote healthy habits and wellbeing.
- Commuter Benefits: Access support for travel and commuting needs where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 giveback hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country location and geography to reflect local laws norms and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
Senior IC
Employment Type
Full Time
