Associate, Insights & Analytics
Associate, Insights & Analytics
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Job Description
Golin is seeking an Associate Insights and Analytics to play a key role in contributing to one of the fastgrowing soughtafter teams in the agency and contribute to fueling Golins clients.
Our ideal candidate will be as unique as the role they fill: Part creative problem solver part data analyst full time media and social content connoisseur.
If you are wildly curious love digging into data to creatively solve problems and have the ability to tell stories with data we might have a job for you. This is a role with growth potential regular client interaction and the freedom to innovate.
What Youll Do:
- Analyze social and earned content for trends and patterns that inform recommended actions
- Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
- Create measurement and performance reports by analyzing data pulling out crisp insights and recommendations
- Develop research reports and presentations
- Monitor and evaluate digital and social media results on a daily/monthly/annual basis in coordination with client and account team goals as well as benchmarks
- Be a creative analytical mind on the team supporting the development of strategic recommendations across earned and social media campaigns
- Use web and social media analytics platforms to measure campaign success and help provide databacked recommendations for optimization
- Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques such as social listening to help support business objectives advance storytelling and drive engagement
- Work closely with your team team leaders to compile synthesize and analyze data sets
- Understand client background and needs including general business strategy industry issues products and services key customers and competitors in the marketplace
- Understand social channels and identify emerging opportunities for a diverse client set
What You Have:
- Bachelors degree and a demonstrated passion for insights and analytics digital and agency experience
- 1 years in digital analysts marketing analysis research in PR preferred
- Analytical skills with proven understanding of techniques: Analyzing data drawing conclusions and developing actionable insights and recommendations
- Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources and creating one cohesive story
- Working with and creating databases and dashboards utilizing all relevant data to inform decisions.
- Experience with tools including TalkWalker Brandwatch Sprinklr SimilarWeb Pro CreatorIQ ComScore MOZ and others
- Basic understanding of principles of communications digital marketing and media
- Strong verbal and written communication and timemanagement skills
- Experience working with data visualization tools and creative ways to display information
- Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
- Enthusiasm passion and curiosity about digital/social analytics
- Possess critical thinking and problemsolving skills
- Know how to prioritize and be adaptive to change
- Able to quickly learn new tools and databases
- Highly motivated and eager to learn
About Us:
Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.
Together we discover powerful human truths that bind us create with bravery and collaborate inclusively and obsessively. Golins 1700 global employees operate across 50 offices worldwide allowing us to provide our clients with comprehensive solutions for multimarket regional and global communications programs.
Our expertise ranges from brandbuilding and cuttingedge digital content to corporate reputation healthcare advocacy and measurement. Golin aligns earnedfirst datadriven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG retail food healthcare technology and consumer service companies in the world.
Salary Range: $40000 $55000
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon among other factors: a candidates skills qualifications and experience; actual ranges for current or former employees in the role; and market considerations.
Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by law.
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Required Experience:
IC
Employment Type
Full Time
