Senior Area Sales Manager - Retail (Northern California)

At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

GE Appliances is seeking a resultsdriven Senior Area Sales Manager (ASM) to lead and grow sales within the Retail Independent Dealer and National Account channels throughout Northern California. This highimpact role covers a dynamic territory including and north of the San Francisco Bay Area through the Sacramento region. The ideal candidate will live within this area and thrive in a fastpaced relationshiporiented sales environment.

As a Senior ASM youll own the full sales lifecyclefrom executing floor merchandising and product training to managing pricing strategies fulfillment and customer service. Youll be a key connector between GE Appliances and our retail partners driving growth and elevating the instore brand experience.

Position

Senior Area Sales Manager Retail (Northern California)

Location

USA San Francisco CAUSA Sacramento CA

How Youll Create Possibilities

Key Responsibilities:

• Manage and grow assigned retail sales territory in Northern California with significant travel throughout the Bay Area and Sacramento markets.

• Drive sales of GE Appliances products through independent dealers and national retail accounts.

• Identify and develop new business opportunities while nurturing existing relationships.

• Execute regional sales and margin plans; analyze performance data to drive decisions.

• Design and implement strategic merchandising and promotional programs to increase sellthrough and profitability.

• Deliver engaging and effective product training presentations for retail sales associates.

• Conduct ROI analyses and margin evaluations to inform pricing and promotional strategies.

• Serve as the frontline contact for customer concerns resolving issues quickly and professionally.

• Prepare regular sales reports forecasts and goaltracking documents.

• Represent GE Appliances values and brand with integrity and professionalism.

• Relocation assistance is available for qualified candidates.

What Youll Bring to Our Team

Required:

• Bachelors degree or equivalent combination of education and experience.

• Minimum 5 years of successful B2B or retail sales experience.

• Demonstrated ability to manage a large geographically dispersed territory.

• Selfmotivated adaptable and comfortable working independently.

• Strong organizational communication and timemanagement skills.

• Willingness to travel extensively by car across Northern California.

Preferred:

• Prior experience in the appliance consumer electronics or home goods industry.

• Background in retail account management or channel sales.

• Experience with GE Appliances or similar brand portfolios.

• Proficiency in developing sales strategies and executing marketing plans.

• Strong analytical skills with the ability to interpret data and drive actionable insights.

• Familiarity with sales enablement tools and CRM systems.

• Understanding of advertising instore promotions and retail marketing tactics.

GE Appliances offers a comprehensive compensation and benefits package including 401(k) medical dental and vision healthcare plans as well as paid vacation. The base salary range for this role is $72700.00 $130900.00. Your actual salary will be determined based on your experience skills and alignment with the roles requirements and responsibilities.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S

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