Product Marketing Manager - Ecosystem

About the Opportunity

Contentful is the leading content platform for digitalfirst businesses enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning for our Ecosystem product group which includes the Marketplace Extensibility platform and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers partners and developers alike.

Youll collaborate closely with Product Sales Partner Marketing Partnerships Enablement and the broader Marketing and GTM teams to shape messaging build launch strategies and drive adoption across multiple audiences.

This is a highimpact role for someone excited to work at the intersection of platform strategy developer experience and partnerled growth.

What to Expect

• Product Positioning & Messaging: You will be responsible for developing clear and differentiated positioning and messaging for the Ecosystem product groupincluding the Marketplace Extensibility features and Developer Experience. Your focus will be on articulating how these capabilities create business value crafting content that resonates with both technical and nontechnical audiences. Messaging should align with Contentfuls overall brand narrative while highlighting the specific strengths of the Ecosystem offering.
• GotoMarket Strategy & Execution: You will collaborate closely with the GTM PMM team and lead gotomarket execution for new partnerdriven initiatives and launches across the Ecosystem. This includes defining and executing campaigns in close collaboration with other marketing functions such as Brand Content Demand Generation and Events. Youll also work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings.
• CrossFunctional Collaboration: Youll collaborate with a wide range of internal stakeholders including Product Partnerships Sales Customer Success and Enablement. Your role will involve aligning teams around GTM goals supporting internal training and ensuring our partner ecosystem is wellpositioned to succeed. Youll also support the Partnerships team by creating materials and strategies that promote integration adoption and partner value.
• Storytelling & Enablement: A core part of your role will be creating compelling product stories that illustrate how Contentfuls ecosystem delivers value. This includes messaging frameworks announcement copy sales enablement tools and case studies. Youll work with Sales and Enablement to make sure our teams are equipped to communicate the value of our ecosystem to customers and prospects alike.
• Market Research & Insights: You will collaborate closely with the Product Research team to gather insights on market trends customer needs and the competitive landscape. These insights will help validate positioning inform messaging and shape gotomarket priorities. Your ability to synthesize research into actionable recommendations will directly influence Ecosystem strategy.
• Performance Measurement: Youll be responsible for tracking the impact of your work through key metrics such as adoption engagement and partnerdriven growth. By analyzing performance and surfacing insights youll continuously improve messaging refine GTM plans and ensure your efforts are driving real business outcomes.

What You Need to Be Successful

• Experience: 5 years in B2B SaaS product marketing ideally with exposure to platforms partner ecosystems or developeroriented tools.
• Communication Skills: Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills.
• Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing to support comarketing and ecosystem engagement.
• Strategic Thinking: Ability to define positioning map messaging to customer needs and develop scalable launch plans.
• ExecutionOriented: Selfstarter who is comfortable operating in a fastpaced environment and balancing shortterm deliverables with longterm vision.
• Curiosity & Adaptability: Eager to learn test ideas and iterate quickly. Brings a customerfirst perspective and an interest in extensibility and developer experience.
• Location: Based in Denver. Occasional travel required.

Whats in it for you

• Join an ambitious tech company reshaping the way people build digital experiences
• Fulltime employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
• We value WorkLife balance and You Time! A generous amount of paid time off including vacation days sick days compassion days for loss education days and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and inperson events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical financial or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

The application deadline is 7/21/25

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity internal salary ranges market data/ranges applicants skills and prior relevant experience certain degrees and certifications (e.g. JD/technology) for example.

Colorado Salary Range: $127000 $137000
This position is eligible for equity awards in accordance with the terms of Contentfuls equity plans.

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Who are we

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging personalized content at scale. By blending composability with native AI capabilities Contentful enables dynamic personalization automated content delivery and realtime experimentation powering nextgeneration digital experiences across brands regions and channels for more than 4200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful working from hubs in Berlin Denver San Francisco London New York and distributed worldwide.

Everyone is welcome here!

Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process please let your recruiting coordinator know.

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