S. No. | Key Result Areas | Detailed Actions |
1. | Conversion to Franchisee Stores jointly with Sales team | a) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners |
b) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier |
2. | Evaluating Retail Excellence Score (RES) and working on driving the same | a) Track and drive Retail excellence through DDE for various parameters like store hygiene visibility Customer feedback capture POS Billing adherence etc. |
b) Audit of Franchise retail excellence score on quarterly basis |
c) Creating awareness and importance of RES among franchise |
3 | Support Delivery of All Marketing VM Campaigns and focused product sales | a) Support sales of Focussed products via placement display and promotion through colour consulting and painting services |
b) Monitors effectiveness of VM arrangement at stores and recommends changes. |
c) Executes Marketing/ promotional campaigns for the Franchise Partner |
4 | Plan Franchise Launch & coordinate Upgrade | a) Coordinate the store launch plan and monitor the launch / opening process for smooth operations |
5 | Monitor Business Performance of Franchise Stores. | a) Monitor new store performance with required handholding for first 6 months |
b) Drive various measures/ plan to improve the underperforming stores |
c) Drive sales of Focused Valueadded Products / Services through Franchise Stores |
d) Track ROI of Franchise Stores through keeping a close watch on sales and cost implications |
6 | Relationship Management and Conflict Management with Franchise Partners | a) Building Relationship with Top Franchise Partners in the territory |
b) Conflict Management within Franchise and nonFranchise stores |
c) Coordination with sales team for quick resolution of conflict and escalated issues |
7 | Training | a) Training of Franchise Dealer staff on Company systems and processes |
b) Train the staff on increasing conversions upselling cross selling and improving customer handling |
8 | Tally & EDC Installation & Adoption | a) Ensure all the stores get Tally installed after readiness and EDC machine also gets installed. |
b) Consent form for EDC to be collected from all finalized stores during agreement signing. |
c) Drive integration & Adoption for EDC & Tally across all stores |
9 | Paint Consultant | a) Hiring of PCs in a coordination with RD Zonal Associate hiring team |
b) Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time |
c) Manage performance of PCs though regular follow ups and review |