Marketing Writer
Marketing Writer
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Job Description
Job Title: Marketing Writer
Job Code: 1416
Department: Marketing
FLSA Class: Salaried/Exempt
Reporting Relationship: Marketing Manager
Location: InPerson
Mary Free Bed Summary
We have the great privilege of helping patients and families rebuild their lives. Its extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. When patients Ask for Mary they experience a culture that has been sculpted for more than a century. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee from support staff and leadership to clinicians and care providers.
Mary Free Bed is a notforprofit nationally accredited rehabilitation hospital serving thousands of children and adults each year through inpatient outpatient subacute rehabilitation orthotics and prosthetics and home and community programs. With the most comprehensive rehabilitation services in Michigan and an exclusive focus on rehabilitation Mary Free Bed physicians nurses and therapists help our patients achieve outstanding clinical growing Mary Free Bed Network provides patients throughout the state with access to our unique standard of care
Mission Statement
Restoring hope and freedom through rehabilitation.
Employment Value Proposition
At Mary Free Bed we take pride in our valuesbased culture:
- Focus on Patient Care. A selfless drive to serve and heal connects all MFB employees.
- Clinical Variety and Challenge. An interdisciplinary approach and a top team of professionals create everchanging opportunities and activities.
- Family Culture. We offer the stability of a large organization while nurturing the family/team atmosphere of a small organization.
- Trust in Each Other. Each employee knows that coworkers can be trusted to make the right decision for our family patients staff and community.
- A Proud Tradition. Years of dedicated quality service to our patients and community have yielded a reputation that fills our employees with pride.
Summary
Our writer doesnt just put words on a pagethey craft stories that restore hope.
At Mary Free Bed words play a powerful part in the rehabilitation journeybringing clarity comfort and connection when its needed most. Guided by a passion for the power of storytelling in health careour writer can translate complex information into content that feels clear compassionate and humancentered.
As a vital member of our inhouse marketing team youll work onsite at our Grand Rapids Campus collaborating across departments to develop strategic onbrand content that drives awareness and engagement. From web copy and patient stories to service line campaigns and fundraising materials your words will help different audiences understand who we areand why we matter.
This role is equal parts heart and hustle requiring creativity curiosity and a strong grasp of voice tone and purpose across multiple formats and platforms.
Essential Job Responsibilities
- Writing
- Write edit and proofread content for all internal and external facing Mary Free Bed branded materials across the hospital our system of hospitals (JOAs and partnerships) Foundation and Guild
- Serve as copywriter and proofreader for digital and print collateral including internal and external facing projects Including annual report corporate overview patient education materials marketing brochures programmatic materials clinical publications event communications/collateral and newsletters
- Write edit and proofread online content for website blogs and social media
- Writes for all types of audiences including patients (adults and pediatric) caregivers community members public clinical and philanthropic
- Serve as writer for the system to ensure consistency of information voice and style in written communications and materials.
- Develop Mary Free Bed patient stories for multiple audiences and mediums through interviews with patients families and clinical professionals. Must be comfortable arranging and leading interviews.
- Align projects with editorial calendar in collaboration with other marketing team members.
- Collaborate with public relations team to proofread and edit press releases executive talking points and speeches as needed
- Help coordinate photo/video shoots to accompany written material.
- Support special events and projects
- Other duties as assigned
Customer Service Responsibilities
Demonstrate excellent customer service and standards of behaviors as well as encourages coaches and monitors the same in team members. This individual should consistently promote teamwork and direct communication with coworkers and deal discretely and sensitively with confidential information.
Responsibilities in Quality Improvement
Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.
Essential Job Qualifications
- Bachelors degree in English creative writing or technical writing
- At least five years of experience as a lead writer within an organization or agency
- Expert level APA style proofreader
- A strong portfolio showcasing your independent writing skills in print digital web and social media projects.
- Highly skilled in information design; strong ability to interpret and simplify complex topics for patient audiences
- Expert in Word PowerPoint and Adobe Acrobat
- Ability to use generative AI (ChatGPT) to enhance workflow without compromising the quality of work
- Familiar with Adobe CC (InDesign) Canva
- Ability to adapt to technology work seamlessly in project management software and track time
- Previous health care experience a plus
- General knowledge of rehabilitation service and principles of marketing and sales
- Ability to write technical/medical information for professionals
- Demonstrated ability to work both independently and in conjunction with a team of professionals
- Ability to prioritize and handle multiple assignments simultaneously
- Ability to write quickly identify discrepancies across projects and manage highvolume workflow
- Ability to complete complex writing tasks with ease in a bustling environment this role serves onsite in an open floor plan alongside a team of highly collaborative content creators.
- Strong listener who approaches every project with joy curiosity and compassion.
Preferred Job Qualifications
Experience in UX and information design marketing public relations. Basic understanding of graphic design and photography.
Compensation based on experience starting from $32.05.
Consistent with the Americans with Disabilities Act (ADA) it is the policy of Mary Free Bed Rehabilitation Hospital to provide reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment including the application process. If reasonable accommodation is needed please contact the Talent Acquisition team at
Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender national origin age genetic information veteran status disability or other legally protected characteristic.
Employment Type
Full-Time
