Senior Strategist, LIONS Advisory

About Intelligence & Insight within LIONS Advisory

Within LIONS Advisory Intelligence & Insight strategists work to build communities and generate insights for the worlds most creative brands. 

Our Intelligence work sees us conduct qualitative research for individual clients and undertake studies to unpack industry trends. We also develop community initiatives to grow our relationships with Marketing and Brand leaders where we can build our understanding of this groups priorities and needs. 

Our Insight work focuses on research analysis and developing narratives to pull out the most pertinent insights trends and themes shaping the future direction of creative effectiveness. We share these findings via a variety of formats including thoughtleadership editorial & reports client briefings and presentations and introductory masterclasses.  

Key accountabilities

• Leading highvalue projects in advising clients on creativity in marketing and how it pertains to positive business outcomes such as growth. This includes:

  • Understanding client needs and working with commercial teams to shape proposals in line with their requirements

  • Conducting qualitative research studies confidently leading 121 senior stakeholder interviews to diagnose client challenges and opportunities

  • Using LIONS content (including WARC The Work Effies and Contagious) to research and shape key content showcasing trends and insights on creative effectiveness

  • Presenting content and training via workshops presentations and masterclasses all delivered to a high standard on time and profitably.

  • Maintaining an excellent working relationship with the client demonstrating your expertise in the area of creative effectiveness.

• As part of our client advisory programmes you will take a lead role in shaping our Cannes Curated programme a bespoke learning programme for clients at the Cannes Lions Festival of Creativity. This includes shaping the offering leading on content development and managing the delivery of the sessions content and programmes at the Festival. 

• Shaping and developing marketing community programmes which enable us to build and maintain good relationships with marketers. This will include work such as building out content and presentations to feed into the CMO Growth Council and our LIONS Marketers Community

• Developing insights reports designed to generate awareness of LIONS Advisory services. Take a lead role in overseeing the research writing and editing the content and work with content and marketing on the publishing and awareness around them (through reports presentations etc). 

• Working with senior members of the Advisory team to innovate and evolve our offering

• Mentoring junior members of the team

• Raising the profile of LIONS Advisory by engaging in marketing demonstrating thoughtleadership writing articles and speaking at events & conferences.

This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications :

Skills experience & qualifications required

• Strong qualitative research skills including interviewing & building trust critical analysis and an ability to synthesise key information from large complex research studies

• High level insight and editorial skills with an ability to assess trends and build out useful relevant and thoughtprovoking editorial (written & presented) to deliver to clients

• Advanced knowledge of the advertising marketing and media ecosystem

• A strategic thinker empathetic listener inspiring doer.

• Good commercial acumen with fluency in the revenuerelated drivers of the business and with experience of working with commercial to develop proposals that secure projects. 

• Showing a strong ability to collaborate across teams and functions in order to deliver seamless solutions for clients and working to deliver multiple concurrent projects successfully.

• Stand out client management and collaboration.

• World class communication skills whether writing presenting or facilitating.

• You own problems are accountable and bring solutions.

If you dont meet every single requirement wed still encourage you to apply. At LIONS we are committed to creating a diverse inclusive and authentic workplace so if you are excited about this role we would still like you to apply.

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say 

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job  here.

Remote Work :

No

Employment Type :

Fulltime