Responsibilities:
- Conduct endtoend research using both qualitative and quantitative methodsplanning executing and synthesizing findings to support product and design decisions
- Engage crossfunctional stakeholders to align on research needs and define projects with clear goals hypotheses recruiting characteristics methods to be used and expected impact
- Interview external clients and internal subject matter experts regularly with a focus on interviewing highstakes clients in the U.S.
- Analyze synthesize and interpret study findings into key insights to be delivered to crossdisciplinary stakeholders in clear concise and compelling ways
- Independently but collaboratively deliver research outputs like reports presentations insights documentation and the expected impact on the product
- Deeply understand our business model and objectives continuously balancing the tension between company priorities and user needs
- Drive exploratory and evaluative discovery research from hypothesis generation to defining objectives and uncovering unbiased meaningful insights
- Assist the Product and Design teams in making decisions that best serve both business and user needs; keep teams focused on specific goals through research objectives
- Continuously refine research methods and findings through iterative processes driving agility and maintaining focus on delivering highquality scalable solutions across the NielsenIQ ecosystem
Qualifications :
Requirements:
- 23 years of UX research experience
- Portfolio or examples of 23 research use cases including customer journey maps (information can redacted if necessary we are most interested in your process and methodologies)
- Outstanding communication skills in both written and spoken Business English with a demonstrated ability to convey research findings and recommendations confidently to diverse audiences including executives product managers designers and engineers; ability to tailor your communication style to maximize impact and understanding
- Thrive in a fastpaced environment while managing multiple partner stakeholders across various functions; ability to collaborate with different disciplines and include them into your process
- Intellectual curiosity about complex data products and a strong grasp of design thinking for usercentered problem solving
- Experience in leading research projects independently
- Experience with repository tools like Dovetail GreatQuestion and analytics tools like Amplitude Qualtrics Hotjar
- A deep empathy for users and a strong userfirst approach coupled with a practical understanding of business goals and the ability to balance user needs with business objectives.
Preferred (not required):
- Experience in industries with complex ecosystems (e.g. B2B SAAS fintech healthcare supply chain etc).
- Experience conducting international or crosscultural research to inform global product strategies.
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: Work :
No
Employment Type :
Fulltime