Community Marketing Senior Associate
Community Marketing Senior Associate
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$ 79325 - 87875
1 Vacancy
Job Description
This is a fulltime (40 hours/week) salaried role based in Wilmette IL. The position requires in office presence Monday through Friday with flexibility to accommodate instore or offsite events as needed.
The salary range for this position is $79325 $87875 however base pay offered may vary depending on location jobrelated knowledge skills and experience. Restricted stock units may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered.
Role Description:
The Physical Retail team at Wayfair is responsible for creating and executing a robust playbook to drive traffic to our expanding retail footprint and enable the omnichannel shopping experience for customers.
The Wayfair Physical Retail Marketing team is looking for a Community Marketing Senior Associate to drive the community marketing and activation strategy for our first largeformat Wayfair store in Wilmette IL. This individual will lead the development and execution of a community engagement strategy that acquires new customers and drives traffic to the store. This will be achieved through strategies that include instore and local programming community partnerships and digital amplification via social media and other outlets.
The Senior Marketing Associate will be based out of the Chicagoarea but report to the Home Office Physical Retail Marketing team in Boston. They will also partner cross functionally with other members of the field team and work regularly with other Home Office teams to drive the community strategy and deliver results against it. The ideal candidate thrives in an entrepreneurial environment and is energized by creating (and executing) new strategies and initiatives. They are both creative and analytical with a passion for serving the customer connecting with the community and being part of a highperforming team.
Core Responsibilities
- Community Marketing Strategy
- Partner with Home Office to develop and deliver community marketing roadmap playbook seasonal strategies and execution
- Proactively identify vet and recommend local opportunities that drive our business and objectives forward including forecasting and analyzing its impact
- Develop and execute local social media strategy and content calendar in partnership with Home Office channel leads
- Analyze and recap activities inclusive of results learnings strategic recommendations customer feedback etc.
- InStore Programming
- Partner with Home Office and local field management to develop an instore event calendar that balances the brands gotomarket priorities with local community priorities and nuances. Initially targeting 12 instore events/month with room to grow.
- Provide onlocation support to execute instore events property activations installations and ad hoc opportunities
- Community Engagement
- Identify and develop relationships with key community partners to generate awareness of Wayfairs new store and suite of products. Partner with Home Office to build community engagement calendar of events
- Source and strategically participate in local events to build Wayfairs presence within the community
- Plan and execute community outreach to drive awareness of key promotions and initiatives
- Support local hiring initiatives on an ad hoc basis
- Support community outreach efforts
- Always On Activities
- Partner with Home Office Marketing and Creative teams to manage the stores Instagram account including capturing and posting content
- Manage the stores local online presence including Google Yelp Bing listings (photos hours) and website pages (photos hours event calendar)
- Budget management reporting and forecasting
- Inventory management of instore marketing materials (marketing kit swag handouts catalog inventory printed coupons)
- Support new store openings as they occur
- Ad hoc projects and store support as required
Qualifications:
Required
- Demonstrated success developing and executing community marketing strategies including forecasting impact/costs manipulating data to analyze results and making strategic recommendations
- Ability to drive results and effectively collaborate within a matrixed environment
- Superb project and time management skills including the ability to work on multiple projects at once with a variety of partners and stakeholders
- Excellent interpersonal skills and ability to influence crossfunctional stakeholders Effective presentation skills are a must (both developing materials and presenting them e.g. recap decks)
- Connection to local community and a pulse on whats relevant for our customer demographic
- Excellent communication skills and comfort with media appearances representing the brand contacting community leaders hosting events etc.
- Schedule flexibility to attend onsite activations outside of core working hours as needed
- Ability to transport and setup materials that support community activations e.g. tabling presentations
- Budget management and forecasting
Preferred:
- 10 years in field marketing experiential marketing or communications; Retail experience a plus
- Working knowledge of Google Suite tools (Docs Slides Sheets Calendar) or its equivalent
- Working knowledge (or an appetite to learn) reporting tools like Looker
- Working knowledge of retail math (e.g. traffic conversion UPT AOV etc.) and customer marketing metrics (e.g. customer acquisition retention frequency etc.)
Physical Requirements:
- Ability to sit or stand for long periods of time
- Lifting and carrying objects over 30 lbs may be required
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Required Experience:
Senior IC
Employment Type
Full Time
