Regional Media Manager, LATCANZ Paid Media
Regional Media Manager, LATCANZ Paid Media
Posted on :
22-05-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 70900 - 151700
Vacancy
1 Vacancy
Posted on :
22-05-2025
Job Description
Amazon Prime Video is seeking an experienced strategic Senior Regional Media Manager to oversee Local and Sports content launches (movies series and sports properties) across the Canada /Australia/New Zealand (CANZ) region. In this critical role you will be responsible for developing and executing innovative highimpact media plans to drive awareness consideration and acquisition for Amazons Prime Video streaming service.
This central role will be accountable for managing and standardizing the way of working between the LATAM/Canada (LATAMC) and ANZ agencies the regional agency hub and internal local/regional stakeholders.
Key job responsibilities
Develop and execute comprehensive datadriven media strategies and plans for Prime Videos Local & Sports content launches in the CA/AU/NZ markets.
Serve as the single media owner for campaigns within your scope aligning and engaging with crossfunctional teams (media agencies marketing performance/growth business analytics) to set strategy define attribution and measurement and drive optimization.
Manage media planned vs. actual investments optimize media spending and performance and ensure standardized reporting between the LATAMC and ANZ regions.
Conduct indepth analysis of fullfunnel media performance to uncover insights and opportunities that can enhance content growth and campaign effectiveness.
Collaborate with LATAMC and ANZ media agencies as well as marketing stakeholders to ensure seamless campaign implementation and integration.
Continuously seek to improve processes scale media guidelines and share best practices and insights to drive efficiency and consistency between ANZ and LATAMC.
Thrive in a fastpaced flexible environment adapting your scope as needed to cover singletitle multititle and brand/sports campaigns in CA/AU/NZ as well as LATAM.
A day in the life
You start by reviewing campaign performance for your AUNZ and Canada markets analyzing fullfunnel metrics to identify optimization opportunities. Next you sync up with the LATCANZ media team sharing insights and aligning on regional strategy. You then meet with each agency leadership to discuss results address partnership needs and collaborate on improvements. In the afternoon you present data to the crossfunctional AUNZ and Canada teams ideating on tests to boost engagement and conversion. As you wrap up you ensure all assets and reports are centralized then dive deeper into analyzing a key sports campaign to inform future plans. Throughout your project management and collaboration skills help you seamlessly coordinate across internal and external stakeholders.
About the team
Prime Video team is focused on one mission: to give consumers the worlds bestinclass digital video customer experience. To achieve this mission LATCANZ paid media team works to find effective efficient and scalable ways to connect the audiences of Latin America Canada Australia and New Zealand with the content they will enjoy showcasing our vast catalog in the right moment to the right person and with the right content.
8 years of professional noninternship marketing experience with a minimum of 6 years of progressive experience in media planning optimization and analysis ideally with a focus on global/regional campaigns.
Proven track record of developing and executing successful datadriven crossplatform media strategies and driving continuous improvement.
Excellent project management communication and stakeholder management skills.
Fluency in English. Proficiency in Spanish/Portuguese is a plus.
Strong analytical and problemsolving skills with a datadriven approach to decisionmaking.
Bachelors degree in Marketing Advertising Analytics or a related field.
Experience in multicountry campaign management.
Familiarity with the Canada Australia and/or New Zealand markets and/or media landscapes.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
This central role will be accountable for managing and standardizing the way of working between the LATAM/Canada (LATAMC) and ANZ agencies the regional agency hub and internal local/regional stakeholders.
Key job responsibilities
Develop and execute comprehensive datadriven media strategies and plans for Prime Videos Local & Sports content launches in the CA/AU/NZ markets.
Serve as the single media owner for campaigns within your scope aligning and engaging with crossfunctional teams (media agencies marketing performance/growth business analytics) to set strategy define attribution and measurement and drive optimization.
Manage media planned vs. actual investments optimize media spending and performance and ensure standardized reporting between the LATAMC and ANZ regions.
Conduct indepth analysis of fullfunnel media performance to uncover insights and opportunities that can enhance content growth and campaign effectiveness.
Collaborate with LATAMC and ANZ media agencies as well as marketing stakeholders to ensure seamless campaign implementation and integration.
Continuously seek to improve processes scale media guidelines and share best practices and insights to drive efficiency and consistency between ANZ and LATAMC.
Thrive in a fastpaced flexible environment adapting your scope as needed to cover singletitle multititle and brand/sports campaigns in CA/AU/NZ as well as LATAM.
A day in the life
You start by reviewing campaign performance for your AUNZ and Canada markets analyzing fullfunnel metrics to identify optimization opportunities. Next you sync up with the LATCANZ media team sharing insights and aligning on regional strategy. You then meet with each agency leadership to discuss results address partnership needs and collaborate on improvements. In the afternoon you present data to the crossfunctional AUNZ and Canada teams ideating on tests to boost engagement and conversion. As you wrap up you ensure all assets and reports are centralized then dive deeper into analyzing a key sports campaign to inform future plans. Throughout your project management and collaboration skills help you seamlessly coordinate across internal and external stakeholders.
About the team
Prime Video team is focused on one mission: to give consumers the worlds bestinclass digital video customer experience. To achieve this mission LATCANZ paid media team works to find effective efficient and scalable ways to connect the audiences of Latin America Canada Australia and New Zealand with the content they will enjoy showcasing our vast catalog in the right moment to the right person and with the right content.
8 years of professional noninternship marketing experience with a minimum of 6 years of progressive experience in media planning optimization and analysis ideally with a focus on global/regional campaigns.
Proven track record of developing and executing successful datadriven crossplatform media strategies and driving continuous improvement.
Excellent project management communication and stakeholder management skills.
Fluency in English. Proficiency in Spanish/Portuguese is a plus.
Strong analytical and problemsolving skills with a datadriven approach to decisionmaking.
Bachelors degree in Marketing Advertising Analytics or a related field.
Experience in multicountry campaign management.
Familiarity with the Canada Australia and/or New Zealand markets and/or media landscapes.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70900/year in our lowest geographic market up to $151700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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