Senior Marketing Manager, Paid Social

Since we opened our doors in 2009 the world of commerce has evolved immensely and so has Square. After enabling anyone to take payments and never miss a sale we saw sellers stymied by disparate outmoded products and tools that wouldnt work together.

So we expanded into software and started building integrated omnichannel solutions to help sellers sell online manage inventory offer buy now pay later functionality book appointments engage loyal buyers and hire and pay staff. Across it all weve embedded financial services tools at the point of sale so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth enabling sellers to capture the next generation shopper increase order sizes and compete at a larger scale.

Today we are a partner to sellers of all sizes large enterprisescale businesses with complex operations sellers just starting as well as merchants who began selling with Square and have grown larger over time. As our sellers grow so do our solutions. There is a massive opportunity in front of us. Were building a significant meaningful and lasting business and we are helping sellers worldwide do the same.

The Role

Square is looking for an extraordinary Senior Demand Generation Marketing Manager to help drive new user growth through our Paid Social channels. As a member of the Demand Generation team you will be responsible for strategy planning and execution of paid social campaigns for our core payments business and SaaS products. You will autonomously manage Paid Social campaigns in a fastpaced environment and increase efficiency through optimizations and testing. You will represent the Demand Generation team as a subject matter expert responsible for informing strategy and executing $XXM campaigns. You will report to the Head of Paid Social and Programmatic.

You Will:

• Lead strategy planning and execution of paid social campaigns for our core payments business and SaaS products
• Implement and optimize performance tactics across acquisition campaigns to maximize efficiency and incrementality
• Manage endtoend campaign execution within ad platforms. Own campaign monitoring pacing optimization tracking and reporting
• Develop quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
• Proactively identify growth opportunities and continuously refine strategies based on new learnings and business priorities
• Proactively conduct analyses to diagnose issues and implement datadriven action plans
• Build strong relationships with other teams (creative analytics marketing data engineering platform partners) providing subject matter expertise and helping prioritize and project manage cross functional initiatives
• Maintain regular communication with stakeholders partners and manager on performance blockers and project deliverables

You Have:

• 5 years of experience in paid social campaign management ideally within a B2B environment managing performance campaigns with a $XXM budget
• Deep understanding of performance best practices and trends
• Proven track record of driving measurable conversion or revenue results
• Experience translating business priorities into paid social strategy and tactics
• Analytical mindset and ability to identify and action off of datainformed insights

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.