MK29P2 Marketing Manager

Position Summary

The Marketing Manager Journals Portfolios & Related Products is responsible for developing journal and subjectlevel portfolio marketing strategies to achieve submissions growth increase usage and ensure author and customer satisfaction and retention goals. The individual will develop and inform the product marketing strategy for journals products and services in their portfolio in conjunction with colleagues within the Global Editorial Strategy (GES) and Global Editorial Operations (GEO) teams and alongside external EditorsinChief.

The Marketing Manager will develop and maintain an indepth understanding of audience needs use cases and competitors to build effective positioning that aligns to customer needs. A trusted business partner they will work crossfunctionally to craft and communicate product value propositions and partner with the broader marketing organization to increase awareness and drive demand.

They will collaborate closely with the Demand Marketing team to share journal / portfolio strategies gotomarket plans and initiatives customer and market insights and will provide and craft messaging to feed into integrated campaigns aimed at target markets and personas.

They will also play a pivotal role in nurturing and developing relationships with journal EditorsinChief and society Divisional and partner stakeholders. They must be a strong public speaker who is comfortable presenting to groups of Editors and successfully communicating marketing concepts to a nonmarketers.

The individual should be familiar with ACS products and services our publishing models and understand the needs of internal editorial colleagues and external EditorsinChief. They should have a strong understanding of the academic industry and trends.

Responsibilities

• Take primary responsibility for the marketing strategy planning and editorial liaison of a collection of journals products and portfolios.
• Implement a scalable approach to journal portfolio and related product marketing ensuring a focus on core priorities and goals and managing stakeholder expectations accordingly.
• Marketing / editorial liaison nurture and develop relationships with internal colleagues and external stakeholders including EditorsinChief engaging in open dialogue to gain buyin for marketing strategy and plans; manage stakeholder expectations as required.
• Build and maintain strong working relationships with the Demand Marketing team developing marketing strategy messaging and copy to inform the operationalization of integrated marketing campaigns throughout the year.
• Develop and maintain an indepth understanding of researcher personas use cases and competitors to build effective positioning that aligns to author needs.
• Communicate goals initiatives and results of marketing campaigns internally cross divisionally and with other relevant product stakeholders including external EditorsinChief through inperson and hybrid meetings.
• Present marketing updates and results at relevant inperson and hybrid Marketing and/or Editorial meetings throughout the year.
• Assess available market research to better understand researcher needs analyzing market trends and monitoring competitive activity utilizing research and behavioral insights to better understand how to communicate with our customers.
• Develop clear and compelling messaging and value propositions to support journal and product programs (calls for papers special issues anniversaries etc.) that differentiate them in the market (globally and by region).
• Develop editorial enablement tools including presentations battlecards and onepagers to use at conferences meetings and outreach events.
• Attend events and conferences to promote ACS Publications journals products and services as needed.
• Attend internal and external meetings inperson or hybrid when required.
• Represent the marketing team on crossdepartmental projects as needed.
• Other duties as assigned to meet business needs.

Key Skills:

• Ability to define strategic opportunities and successfully articulate and execute plans to address them.

• Ability to work successfully in a fastpaced team environment with set deadlines and defined success metrics e.g. submission goals usage targets citations growth published output count.
• Creative thinking and problemsolving abilities with a solutionsfocused mindset.
• Strong interpersonal skills for interacting with different types of internal and external stakeholders and with individuals across different cultures.
• Ability to quickly establish relationships with colleagues and stakeholders gain trust manage expectations and influence outcomes.
• Must be a confident public speaker comfortable in front of large senior groups and a good copywriter.
• Understanding of effective digital marketing channels and tactics and able to articulate marketing priorities to nonmarketers.
• Good organizational skills and attention to detail.
• Good project management skills with the ability to manage multiple projects simultaneously with multiple stakeholders and contributors and meet both short and longterm deadlines.
• Confidence in managing marketing budgets accurately tracking spend and reporting on marketing Return on Investment (ROI).
• Desire to learn new skills and grow as a wellrounded marketer.
• Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
• Solid working knowledge of MS Office products.

Required Experience:

Manager