Senior Manager, Trade Marketing

One of the bestknown names in cruising Princess is the worlds leading international premium cruise line and tour company carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply cannot. The Love Boat promises something for everyone.

We are looking for an amazingSenior Manager Trade Marketingto fill this role which is based incumbent leads the Trade Marketing team and serves a critical role in supporting internal and field sales teams as well as NAM and Canadian travel advisor partners through multiple channels: via brochures and sales tool support (printed and digital collateral as well as video) integrated product program launches email communications trade advertising marketing of sales promotions/limitedtime offers and programs content management of travel agent portals and growing travel advisor. Oversees and manages the content of the Princess Cruises Travel Advisor Academy. Incumbent also supports company initiatives as they relate to the sales team from consumer promotions product innovations and ensures that all trade efforts align with established strategies.

Here is a summary of what Princess is looking for in its Senior Manager Trade MarketingIs this you

Responsibilities

• Directs continual stream of communications to travel agents to raise awareness of Princess promotions new products policies and sales tools and keep any additional relevant sales information top of mind. Primary vehicles are the weekly travel advisor newsletter bimonthly Princess Webinars ad hoc email sales collateral as well as OneSource. These efforts require curating information from multiple sources writing designing and securing assets and composing comprehensive communications that meet established objectives.
• Responsible for directing trade marketing team to support and assist in strategizing our sales teams marketing efforts (from VP to directors to business development managers) from coop and partnership advertising initiatives to travel advisor and consumer events conferences presentations videos and sales collateral support. Also manages trade support for inperson trade events including Ship Inspections/road shows/onboard seminar cruises with needed collateral and digital support to ensure successful and relevant experiences for our travel advisor partners that are aligned with business needs. Trade marketing is responsible for submitting creative briefs through our creative services team and reviewing all marketing efforts to ensure they comply with project objectives as well as brand standards and positioning.
• Directs creation of sales materials and trade communications to support the regular cadence of destination product releases each year from Brochures and collateral flyers to maps emails OneSource. Ensures efforts are aligned with corporate business focus and strategies.
• Directs and executes strategy to reflect current promotions business needs and booking cycles from email to print digital webinars video and other mediums. Works with media agency and trade media organizations directly to ensure media plan is efficient and effective and meets business goals and priorities further review:
• manages the printed inventory for all printed brochures and collateral with our fulfilment house and is responsible for initiating production of said marketing pieces with our production team to determine scope of projects print specs quantity and press dates.
• Budget responsibilities for physical brochure/collateral trade/event show marketing support and trade advertising.
• Manages all assets for all the presentations and curates videos/broll and other assets ppt content to ensure brand consistency and alignment at all trade events.
• Senior Manager represents sales on a variety of marketing initiatives by participating in strategy meetings offering input and actioning directives to align with the overall Marketing priorities and positioning that will generate revenue and support brand growth. Such initiatives include promotion of cruise bundles ship New Builds MedallionClass innovations new programs consumer and trade promotions and tactical efforts to address urgent business needs. Senior Manager Trade Marketing and team are expected and required to review larger project initiatives and provide input document tactics planned and postinitiative examples of tactics executed. As needed direct create and compose quickturn marketing pieces from flyers to videos PowerPoints social banners photo editing and more. In some cases we revise and adapt existing pieces for efficiency and expediency. This requires proficiency in software outside of Microsoft including Adobe Acrobat Pro InDesign Photoshop Premier and Illustrator.
• Directs strategy content development site structure audits and maintenance of traderelated pages on our travel advisor portal to ensure site is current relevant and user friendly to the trade. Also responsible for a trade initiative (and separate website) designed to show travel advisors how we are a pleasure to do business with to grow our travel advisor/agency base. This includes a website and many of the initiatives noted above under the Princess Partners umbrella.

Requirements

• Bachelors Degree (or higher) in Marketing Communications Public Relations or related field
• 7 years of experience in marketing on client or agency side; or internal/external communications in either a corporate setting or agency environment.
• 5 years of project management experience. Successful track record of independently handling multiple and complex events and initiatives.
• 3 years of managerial experience in a leadership role with 2 or more reports.
• Proficiency in Microsoft Office Suite (Word PowerPoint Excel Teams & Outlook minimum)
• Proficiency in Adobe Creative Cloud: (Photoshop Illustrator InDesign Premier Acrobat Pro)
• Experience with Project Management software such as Workfront or Asana
• Experience with web content management
• Experience with American Disability Act compliance requirements regarding consumerfacing marketing projects
• Highly motivated independent thinker and generator of onbrand strategic marketing opportunities; strong ability to vet complex details.
• Demonstrated ability to projectmanage multiple stakeholders to deliver common objectives
• Outstanding time management skills track record of managing daily multiple projects ability to prioritize changing action items in a fastpaced environment under tight deadlines.
• Very strong analytical skills with ability to proactively present and resolve complex issues and results with minimal supervision from manager
• Strong experience with managing marketing content from brochures and sales collateral to advertising email and video.
• Experience and ease with writing and editing marketing copy
• Experience with email marketing best practices and other facets of digital marketing and advertising
• Experience with print and video production processes
• Strong grasp of modern graphic design and best practices
• Must be legally authorized to work in the United States. Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g. H1B status).

What You Can Expect

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives

Our Culture Stronger Together

Our highest responsibility and top priority is compliance environmental protection and the health safety and wellbeing of our guests the people in the communities we touch and serve and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials Corporate Vision Statement and our Core Values at: is an equalopportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances

Americans with Disabilities Act (ADA)

Princess will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process please contact

#PCL