Field Marketing Manager
Field Marketing Manager
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1 Vacancy
Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AIpowered platform enables teams to navigate complex workflows in realtime driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fastchanging world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trustoriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with selfcare. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
Workato is looking for a resultsdriven and highly motivated marketing professional to join our Demand Generation team as the Field Marketing Manager for North America. In this role you will take the lead in expanding and scaling our field marketing efforts across the region. Youll be a key contributor collaborating crossfunctionally to shape gotomarket strategies and execute impactful campaigns that generate and accelerate pipeline.
What Youll Do:
- Build and Own the North America Field Marketing Program:
Develop and scale a cohesive field marketing strategy tailored to regional priorities and growth objectives. - Execute Targeted HighImpact Field Activities:
Plan and execute geotargeted programs that align with broader integrated campaignsfrom executive dinners to regional roadshows. Own endtoend execution including driving attendance managing onsite experience and ensuring highquality followup to drive meaningful pipeline. - Develop Scalable Processes:
Establish repeatable playbooks templates and best practices to ensure consistency and efficiency across events and campaigns. - Measure What Matters:
Track and report on key performance metrics including event KPIs lead generation pipeline contribution and ROI to continuously optimize program performance. - Drive CrossFunctional Alignment:
Partner closely with sales leadership account executives and marketing stakeholders to ensure programs support pipeline goals and drive meaningful business outcomes.
Requirements
Qualifications / Experience / Soft Skills
- 4 years of experience in field marketing and/or accountbased marketing preferably within B2B SaaS or technology companies.
- Proven ability to manage and scale multiple campaigns simultaneouslybalancing competing priorities tight timelines and crossfunctional stakeholders.
- A selfstarter mindset with strong project management skills high autonomy and a sharp eye for detail; thrives in fastpaced dynamic environments.
- Direct experience adapting product marketing messages and growth campaigns for specific personas and territories project managing events and partnering with sales to effectively execute field marketing programs that drive pipeline and revenue outcomes.
- Willingness and flexibility to travel as needed.
- Familiarity with tools like Marketo Salesforce Demandbase and other modern MarTech platforms is a strong plus.
For California applicants the pay for this role begins at $100000 plus variable benefits perks and equity.
(REQ ID: 1449)
Required Experience:
Manager
Employment Type
Full Time
