Global Marketing Director
Global Marketing Director
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Job Description
Our purpose at Avient Corporation is to be an innovator of materials solutions that help our customers succeed while enabling a sustainable world.
Innovation goes far beyond materials science; its powered by the passion creativity and diverse expertise of 9000 professionals worldwide. Whether youre a finance wizard a tech enthusiast an operational powerhouse an HR changemaker or a trailblazer in materials development youll find your place at Avient.
Join our global team and help shape the future with sustainable solutions that transform possibilities into realities. Your unique perspective could be the key to our next breakthrough!
Job Summary
The Global SEM Marketing Director is a member of the SEM Leadership Team and is responsible for the planning development and implementation of an effective Global Segment Marketing Plan to ensure topline growth and margin expansion. Directs the activities of the business unit Marketing Managers and direct teams on a global basis. Capitalizes on the synergy between marketing technology and sales delivering both immediate and future impact. Can identify and translate market needs into top line growth and margin expansion. Has the lead responsibility for the Segments Global Strategic Plan and execution. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence all levels of organizations (Avient and Customers) including the VP/GM level.
Essential Functions
The purpose of the Marketing Function is to deliver:
Profitable growth and gross margin expansion including gross margin targets as a percentage of sales
Vitality index growth and margin targets.
New product launches new product pipeline and product roadmap
Understand key market trends and drives growth in targeted segments of the industry as well as in Business Unit selected target niche applications to develop value based selling and pricing strategy including the use of the EVE process.
In follow up to market analysis including the use of Porters Five Forces and other tools develop plans to address industry trends enhance competitive position and execute against our specialization strategy.
Tracking of key market metrics market customer and competitor surveillance and ability to understand and provide direction on how and where to position our products and services based on market opportunities and positioning versus competitor strengths and weaknesses.
Engagement of customers and the business leveraging key tools such as situational analysis sales & marketing plans the POL process EVE tools the pricing quote tool marcom resources effective product launch kits etc.
Directs or oversees new market development for current or prospective programs.
Directs or oversees market research and analyses to track future marketplace trends customer needs competitor data and product performance and acceptability.
Ensures effective industry marketing including use of EVE tools and product launch kits that penetrate the targeted markets.
Ensures a consistent pricing process and execution that delivers profitable growth achieving gross margin targets.
Directs or oversees the development and introduction of new products with sales research manufacturing and distribution. Supervises or monitors the development of new product pricing technical literature advertising campaigns definitions specification and performance standards. Develops reviews and coordinates product promotion technical presentations and advertising through marketing staff and marketing communications.
Oversee innovation and the stagegate process from idea generation through market analysis and sales/marketing plans to launch. Ensure deployment of key processes and tools such as market assessments including situational analysis and NOVA market planning new product launch EVE and dynamic sales model for profitability analysis.
Monitors results and formulates short and longterm marketing strategies. Presents strategies to upper management for approval.
Ensures customer and Avient sales personnel receive continuous technical support in the form of uptodate product application technology training and problem solving. Develops contacts with major customers and suppliers. Conducts executive marketing/sales calls to maintain customer contact promotes sales efforts evaluates market trends and develops business at target accounts.
Directs or monitors a supporting staff in the management of existing product groups new product development and programs. Generates and monitors effectiveness of sales campaigns advertising programs and technical literature. Ensures products sales records are analyzed and performance is evaluated against sales targets. Monitors product gross margins and profitability against control standards. Reviews product prices approves price deviations discontinues unprofitable products and implements price increases.
Establishes and implements the groups overall marketing goals. Approves individual product group goals submitted by staff. Develops or reviews product forecasts for management approval. Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
Selects trains develops and motivates an effective supporting staff. Provides direction and training in BusinessUnit/Company/Corporate wide marketing training programs.
Coordinates and attends various trade/organization functions to develop business contacts and gather market information.
Develops annual budgets for management approval. Administers approved budgets. Reviews expenses to ensure adherence to departmental and corporate goals.
Education and Experience
- BachelorsMarketing or equivalent experience
- MastersBusiness Admin or equivalent experience
- 10 Year of Marketing Strategy
- 5 Years Experience
- Cross Functional Executive Presentation
- Cross Functional Global Experience
- 7 Years Experience
- Cross Functional Budget Management
- Cross Functional Leadership Experience
- Cross Functional Global Experience
- Cross Functional Change Management
- Cross Functional Managing Direct Reports
- 10 Years Experience
- Cross Functional Negotiation
- Cross Functional Voice of Customer
We believe that all of our global employees are leaders and that the six most important behaviors for driving our strategy and culture are the same no matter if an employee is a leader of self a leader of others or a leader of the business.
By playing to win acting customer centric driving innovation and profitable growth collaborating seamlessly across Avient and motivating and inspiring and developing others and yourself you will accelerate your ability to achieve Avients strategic goals to meet our customer needs and to accomplish your career goals.
At Avient we believe a wide variety of thoughts ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring promotion development compensation or advancement are based solely on a persons qualifications abilities experience and performance.
Avient is an equal opportunity employer. We maintain a policy of nondiscrimination in providing equal employment to all qualified employees and candidates regardless of race sex sexual orientation gender identity age color religion national origin disability genetic information protected veterans status or other legally protected classification in accordance with applicable federal state and local law. If you need an accommodation because of a disability to complete an online application please contact the Avient HR Team by emailing
#LIMM1
Required Experience:
Exec
Employment Type
Full Time
