Digital Marketing Strategist- Mercedes-Benz Newmarket (25184)

Digital Marketing Strategistcareer and employment opportunities await you.

The Power to Move You

MercedesBenz Newmarket part of Zanchin Automotive Group a privatelyowned network of 35 successful dealerships that welcomes talent and enthusiasm values people and contributions and rewards performance and accomplishment is looking for an experienced and enthusiastic DIGITALMARKETING STRATEGISTto join the Team.

Join now to be part of a company that has been supporting the community for 50 years and where careers are made and fostered with enthusiasm integrity and respect. Now is the time to be part of a Team that encourages progressive and entrepreneurial styles and drives performance through winning attitudes.

Whats in it for you

• Competitive and generous compensation package
• Enhanced Group Benefits Program including extended medical dental vision life insuranceand so much more.
• Companyprovided tools and equipment
• Ongoing development and training including product and industry knowledge from experienced leaders and experts.
• Opportunity for career advancement within the group
• Employee preferred pricing for vehicles travel gym memberships cell phones/plans and so much more

About the opportunity

As an integral part of the we can do that operation this position is responsible for planning digital marketing campaigns creating and managing social content to support marketing initiatives and optimizing marketing funnels to improve sales and company recognition. Specifically:

• communicate with dealers and provide support on various marketing updates
• update monthly OEM marketing program changes on dealership websites
• log tickets to Graphic Artists Journalist and Videographer to complete initiatives
• perform various website updates
• Act as the Pointofcontact for allmarketingrelated activities
• developan annual advertising schedule for each assigned dealership including Parts Services and Sales
• plan and executeall web SEO/SEM database marketing email social media and display advertising campaigns
• design build and maintaina social media presence
• measure and reportthe performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• identifytrends and insights and optimize spend and performance based on the insights
• brainstorm new and creative growth strategies through digital marketing
• plan execute and measure experiments and conversion tests
• collaborate with the internal team to create landing pages and optimize the user experience
• utilize the strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints
• identify critical conversion points and dropoff points and optimize used funnels
• collaborate with agencies and other vendor partners
• evaluate emerging technologies
• maintain contracts receipts and invoices; communicate with dealership managers on current invoice requirements; review reports with respective dealership management

About you

Ideal candidates will have a strong background and proven experience in Marketing including:

• 2 to 4years of proven digital marketing experience in the retail environment; dealership preferred
• postsecondary education in marketing advertising or communications
• proficiency in working withmarketing platforms social media sites website analytics
• strong fluency in digital desktop design and publishing software Adobe InDesign Photoshop Illustrator
• proficiency in Microsoft Office Suite including Excel
• ability to adapt to a changing environment and meet deadlines
• ability to communicate professionally (verbally and written)
• strong attention to detail organized and strategic
• ability to maintain professionalism
• ability to work independently and with minimal supervision
• selfmotivated and driven with a passion for excellence in execution
• a desire to work in a highenergy fastpaced environment
• a proven commitment to quality of work

Why choose Zanchin Automotive Group

Your career ambitions will be achieved we offer career development and advancement.

You will be part of a winning team we are a leader in the industry driven by 50 years of peoplecentric business modeling.

Your voice will be heard and ideas celebrated we have an entrepreneurial and strategic attitude that welcomes and supports individual ideas and strategies.

You will enjoy a competitive pay plan we offer many employment perquisites.

Youll be part of a culture at the forefront of transparency communication and engagement we are a Team and work together to achieve and thrive.

Apply now to join a dynamic company where the future is limitless and embark on an exciting career and journey.

Interested in becoming part of the Zanchin Automotive Group team Send your resume with salary expectations for review and consideration. We thank all applicants for their interest but only those candidates selected will be contacted.

Zanchin Automotive Group is an equal opportunity employer committed to fostering an inclusive equitable and accessible workplace where every team member feels valued respected and supported and has the opportunity to reach their full potential. We welcome and encourage applications from all people. Should you require accommodation or support in any aspect of the recruitment and selection process we will work with you to meet your needs.