Global Internal Campaigns Director
Global Internal Campaigns Director
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Job Description
This is a unique and exciting opportunity for a creative and curious selfstarter to make a significant business impact through the engagement of one of our most important audiences GSK people. In this critical role on the Global Internal Engagement Campaigns team you will develop coordinate and deliver creative campaigns global internal communications and experiences designed to bring to life our Ahead Together story and build confidence and a powerful sense of connection to GSKs Ahead Together purpose strategy and culture among the companys 70k people worldwide. The role will work closely with GSK/CGA senior leadership and colleagues around the world as well as business leaders and stakeholders so that internal campaigns are seamlessly integrated and aligned with broader CGA plans while addressing the unique perspectives and needs of different internal audiences with real impact across GSK channels and through live events and activations. You should be a creative and strategic thinker with proven business acumen exceptional storytelling interpersonal and organisational skills as well as an ability to lead others and direct agencies working at pace and with agility across multiple priorities.
Key Responsibilities
Global Internal Campaigns Content and Creative
- In line with our 2025 global internal engagement (GIE) priorities shape the creative development and execution of innovation employer brand and culture storytelling campaigns to deepen understanding build confidence and connection with our Ahead Together strategy and GSK as a great place to work.
- Build understanding of our audience needs and collaborate with comms colleagues across the business so that our content assets and activations will resonate with and reach very different internal audiences in all areas of the business all over the world.
- Demonstrate competitive ROI for global campaigns and with the expertise of our data and insights team ensure global content and plans are always rooted in insights and build on learnings.
- Collaborate with VI/Brand Team to find new ways for our comms to positively push the boundaries of our brand and cut through to our audiences in ways that are fresh modern and relevant.
- Manage external agency partners to ensure campaign materials are delivered per plan and on budget.
Employee advocacy Mobilisation
- Mobilise our internal social influencer network (Social Catalysts) and GIE community to share and engage with content that raises awareness of GSK as a top employer on external social channels.
- In partnership with CGA Legal/Compliance and HR lead work to ensure GSK people understand and are increasingly confident to communicate within our social media guidelines.
- Mobilise comms colleagues across the business to share user generated content on our internal We Are GSK group on Workvivo to support and build meaningful connections for their people with global campaigns and important company news flow.
Global Internal News Flow Global internal comms therapeutic area lead
- Play an active role in Oncology therapeutic area global internal editorial planning ensuring a joinedup proactive and patientcentred storytelling approach working with CGA subject matter experts (SMEs) and the digital editorial team.
Leadership
- Line manage and support the development of our Industrial Placement (IP) student and serve as a mentor to members of our GIE team.
- The GIE operates an agency model. Lead and supervise the work of agency team colleagues on global campaigns throughout the year.
Why you
Skills and experience:
We are looking for professionals with these required skills to achieve our goals:
- Proven success developing and delivering highimpact internal engagement marketing campaigns and employee advocacy initiatives to meet the needs of different internal audiences.
- Creative storyteller with experience building and delivering compelling content across a variety of communications mediums and channels (e.g. films podcasts online/offline platforms etc.)
- Very strong written and verbal communication skills
- Proven business acumen and ability to confidently navigate product and pipeline content (including the science) to create relatable patientcentred comms which are anchored in GSK strategy
- Strong organisational influencing and interpersonal skills with ability to get things done in a highly matrixed organisation with an enterprise mindset
- Experience managing people agencies and agency budgets
- Degree or equivalent qualification or experience
Traits and characteristics:
The ideal person for this team is one who:
- Intellectually curious and a strategic thinker
- A proactive selfstarter who relishes responsibility and trying new things and is resultsdriven
- Sound judgement with high personal and business integrity
- Comfortable with ambiguity and change; able to be flexible and remain focused to achieve goals in a complex environment
- Able to work on multiple priorities at pace and to juggle priorities
- A team player with a positive mindset characterized by optimism and strong intention who brings energy and spark
Closing Date for Applications 03 June 2025
Please take a copy of the Job Description as this will not be available post closure of the advert.
When applying for this role please use the cover letter of the online application or your CV to describe how you meet the competencies for this role as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
Why GSK
Uniting science technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose to unite science technology and talent to get ahead of disease together so we can positively impact the health of billions of people and deliver stronger more sustainable shareholder returns as an organisation where people can thrive. We prevent and treat disease with vaccines specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies investing in four core therapeutic areas (infectious diseases HIV respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired encouraged and challenged to be the best they can be. A place where they can be themselves feeling welcome valued and included. Where they can keep growing and look after their wellbeing. So if you share our ambition join us at this exciting moment in our journey to get Ahead Together.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on or 0. The helpline is available from 8.30am to 12.00 noon Monday to Friday during bank holidays these times and days may vary.
Please note should your enquiry not relate to adjustments we will not be able to support you through these channels. However we have created a UK Recruitment FAQ guide. Click the link and scroll to the Careers Section where you will find answers to multiple questions we receive .
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license GSK may be required to capture and report expenses GSK incurs on your behalf in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSKs compliance to all federal and state US Transparency requirements. For more information please visit the Centers for Medicare and Medicaid Services (CMS) website at Experience:
Director
Employment Type
Full-Time
Key Skills
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