The Data and Analytics Manager (Social Media) leads the analysis and optimization of social media performance through datadriven insights. This role combines analytical expertise with strategic thinking that leverages social media data to deliverable business recommendations that are both directional and actionable.
Key job responsibilities
Own and evolve LATCANZ social measurement framework for social media performance across 45 social accounts in eights countries across North America Latin America and Australia/NZ. Ensure measurement and reporting consistency among the team.
Translate key business questions related to audience content or channel into research and analysis defining the sets of data required for each project often from scratch but also leveraging existing research from partner teams.
Manage the teams goal setting and tracking program and present results to senior leaders.
Counsel social media managers on how to tell a story with data which metrics to prioritize and how to draw insights from data.
Lead social listening efforts to better understand our audiences and key communications topics
Work crossfunctionally with other analytics reporting and research teams to develop and share best practices and learnings define and refine benchmarks and develop bestinclass insights.
Manage the teams data agency and liaise with the with the LATCANZ Business Analytics and Prime Video Global Insights Teams.
Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
Experience using data and metrics to drive improvements
4 years of professional noninternship marketing experience
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building and optimizing multiple simultaneous marketing campaigns
Experience managing or working within crossfunctional marketing and creative teams
Experience in multiterritory campaign management
Experience building executing and scaling crossfunctional marketing programs
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