Director of Digital Research and Insights - The CW Network - Burbank, CA
Director of Digital Research and Insights - The CW Network - Burbank, CA
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Salary Not Disclosed
1 Vacancy
Job Description
The CW is both a top broadcast TV network in the U.S. and a fastgrowing adsupported streaming service. With a network that reaches 100% of U.S. television households and a streaming footprint on all major platforms The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CWs primetime programming live streaming of CW Sports content and a library of entertaining film and television content for ondemand viewing. The CW is 75%owned by Nexstar Media Group Inc. (NASDAQ: NXST) a leading diversified media company and 25%owned by Warner Bros. and CBS.
The Job:
As Director of Digital Research and Insights you will collaborate with the Merchandising Product and Marketing Teams to drive holistic digital research and insights for The CW App. The main responsibility of this role is to understand The CWs audience and their engagement with the brand across all our digital touchpoints and leverage internal Streaming data to optimize how we engage with our users & expand our audience.
The Daily:
Business Insights
Serve as inhouse PowerBI and analytics lead to manage and track digital analytics performance and status.
Ability to distill large amounts of data from various sources and provide clear storytelling analysis to internal stakeholders.
Provide regular and adhoc analytics reports with a focus in streaming and device behavior.
Build out insights roadmap leveraging Power Bl mParticle Branch Conviva Braze etc. under direction from CW Digital management team.
Define measurement criteria & create executivelevel dashboards that provides actionable insights.
Work collaboratively with digital team members to develop reports that outline highlights and weekly status of the digital business.
Work on product strategy presentations for CW senior leadership.
Product / UX Insights
Strong understanding of audience & UX behavior reporting via GA4 Looker TiVo Insights & Conviva Eco.
Strong understanding of A/B testing methodologies and tools such as (Optimizly Adobe Target etc...)
Create & audit dataschema for the App and collaborate with app development team to determine coding and triggers for data collection based on internal requests for data.
Create UX based reporting in Looker & PBI to support Merchandising teams Roadmap.
Create and monitor video trend and analysis reporting to insure video stability and uptime.
Provide guidance on creative/ merchandising changes to the App Experience or Marketing Campaigns via Braze.
Create and Expand Audience Cohorts to align with CW branding and app content.
Collaborate with Product Team to create Audience Lifecycle models to measure & improve user journeys across a connected marketing ecosystem.
Digital Marketing
Collaborate with internal stakeholders on adhoc reporting requests involving Marketing & Streaming Insights for PR related or Sales deck Statements.
The Essentials:
Minimum 5 years experience with digital research and analysis
BA/BS degree in related field preferred.
Strong understanding of digital entertainment landscape.
Ability to distill data and package it in a clear way for stakeholders at different levels of the organization.
Strong understanding of analytic tools/software for Streaming GA4 PowerBI Looker Conviva Video & ECO Tivo Insights/ Engagement mParticle.
Comfortable with multiple social and marketing analytics tools ListenFirst Sprout Neilsen Social Google Ads Braze Branch.
Familiar with using project management tools to collaborate with internal and external partners JIRA Confluence Asana Airtable.
Strong computer literacy including Microsoft Windows Mac OS MS Office Outlook Google Docs etc.
The Compensation
100k 110K/yr commensurate with experience and skill levels.
The CW will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
Required Experience:
Director
Employment Type
Full-Time
