Director, Marketing & Sales - Universal Kids Resort
Director, Marketing & Sales - Universal Kids Resort
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Salary Not Disclosed
1 Vacancy
Job Description
Universal Kids Resort is designed to spark the imagination of children with a truly unique experience compared to existing destinations. With a park designed to ignite the art of play and a hotel to provide continued excitement for the children and relaxation for the adults you could find yourself working in a variety of environments. Located in Frisco TX this new project aims to inspire wonder in visitors of all ages. With a primary focus on families with young children it creates a distinctive working environment. With a park designed to ignite the art of play and a 300room family hotel to provide continued excitement for the children and relaxation for the adults you could find yourself working in a variety of environments. These could include working in various climate conditions standing for long periods and in noisy environments. The working hours are unique often covering weekends and holidays plus evenings. This position offers companysponsored benefits including medical dental and vision insurance 401(k) paid leave and a variety of other discounts and perks.
JOB SUMMARY
Responsible for the strategic planning development and execution of an overall Marketing & Sales plan marketing for trade segments and local partnerships that drive awareness and demand for Universal Kids Resort (UKR). Focused on the local and regional market to establish and maintain strong marketing and sales plans and incentive programs. Partners with key UDX Marketing & Sales teams and Operations departments to support crossdepartmental planning to ensure alignment with all origins and segments to elevate thepresence and positioning of Universal Kids Resort local partnerships and campaigns.
JOB RESPONSIBILITIES
- Develops strategic marketing and sales plans to drive local and regional market initiatives for marketing campaigns sales and pricing optimization evolving trade segment partnerships and developing incentive programs. Implements sales initiatives that drive attendance repeat visitation special event buyouts brand loyalty and seasonal activations throughout the year. Champions voice of the consumer to ensure the understanding of guest needs and behaviors is at the center of special market strategies and programs.
- Leads and partners collaboratively to develop strategic and comprehensive marketing communication plans ensuring there is a consistent and cohesive messaging strategy that aligns with overall objectives and goals. Identifies and implements initiatives that develop and strengthen positioning of UKR to drive interest and increase revenues for new business model. Responsible for maintaining the UKR brand following all local marketing and sales requirements for ticket and hotel revenue discounts and partnerships.
- Collaborates by seeking and leveraging partner input in the development of strategic direction for UKR sales initiatives including both the theme park and hotel. Ensures alignment with UDX Portfolio and New Ventures M&S team Insights Licensed Partners Product Development and Pricing to deliver against business objectives.
- Monitors and measures Marketing & Sales performance identifying areas of improvement and efficiency and directs activation through crossfunctional teams. Provides UKR program status updates and communication to help throughout all levels of the organization to stay connected and informed on risks and localization efforts.
- Develops campaign performance measurements and look back assessments; maintains ongoing business tracking as necessary. Maintains ROI metrics on all marketing initiatives to ensure we are meeting business objectives and makes changes as necessary to changing business demands.
- Oversees and manages the budget monitors and tracks monthly expenditures analyzing monthly/quarterly financial reports reviewing and approving invoices through internal accounting systems. Reports and analyzes budget pacing as needed.
- Understand and actively participate in Environmental Health & Safety responsibilities by following established UDX policy procedures training and team member involvement activities.
- Perform other duties as assigned.
SUPERVISORY RESPONSIBILITY
- Supervises both Exempt and NonExempt team members.
ADDITIONAL INFORMATION
- Will require some domestic travel for business needs.
- Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws.
QUALIFICATIONSTo perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skills and/or abilities (KSAs) required.
- Crossfunctional experience and ability to thrive in a fastpaced complex and highly collaborative environment.
- Exceptional communication and presentation skills.
- Demonstrated translation of data into implication and then into strategy.
- Proactively analyze and synthesize segment data performance forecasting and budgets into business recommendations.
- Demonstrate critical decision making and problemsolving skills leading to inspiring plans engagement and ultimately business performance.
- Recognize market issues and trends and proactively purpose ideas plans contingencies and brainstorm initiatives to address business needs.
- Provide clear and succinct direction facilitate brainstorming and drive innovation that enables working teams to develop breakthrough product ideas.
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Consistent attendance is a job requirement.
EDUCATION
- Bachelors degree in Marketing Business Communications or related field is required. MBA is preferred.
EXPERIENCE
- 10 years experience in senior marketing and sales roles in the Travel & Resort Industry Entertainment Hospitality Tourism; or equivalent combination of education and experience.
Required Experience:
Director
Employment Type
Full-Time
